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Unfortunately, a lot of people in the MLM industry have their hearts in the right spot -- but have been given the wrong information. They have been mislead to believe marketing concepts that don't work. You need a SOLID marketing plan (with MASSIVE SUPPORT) to make money in a very competitive market. I WILL help you build "YOU INC" (your own branded company) and start your way on to your personal fortune (to whatever level YOU want). What can I do to HELP you with YOUR Business ??
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Check it out. The last $50 they spent on
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* $0.37 per click to a laser targeted prospect
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you have to offer. <<< HUGE!
* 347 re-tweets.
* 2,655 pairs of eyeballs to their offers.
Massive viral exposure. Oh, and it’s automated.
Sound pretty sexy, huh ?
And they’ve agreed to share everything they’re
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Talk about cutting-edge marketing knowledge
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Give me a call or shoot me an email if you like
what I constantly give to you week in and week
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I’ve giving this type of training to you for zero
cost. Imagine what I could do for you if we were
This Wednesday June 30th at 9:00 PM EST
I’ve got co-author of the wildly successful
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Today’s Pay Per Click landscape is a repeat of high school.
My 1984 marketing story: www.perrymarshall.com/1984
If you sell coffee as a commodity, it’s worth 2
cents a cup. If you sell it as a good, it’s worth
25 cents a cup. If you sell it as a service it’s
worth $1.00 a cup. If you sell it as an
experience, it’s $5.00 a cup. A 250:1 difference
between commodity and experience.
Meaning: Getting ahead by slashing prices is
cutting your own throat. You MUST take a lead from
Starbucks and deliver an entire customer
experience. Move UPSTREAM, not down.
Your marketing plan MUST include Google. Love
‘em, hate ‘em, Mother’s Milk or Big Brother, there
is no avoiding this fact.
If your marketing plan ONLY includes Google,
you’re an accident waiting to happen. You must
invoke the Unlimited Traffic Technique and elevate
your conversions to a level where you can compete
on any level playing field. Once accept this
reality, you liberate yourself from the mosh pit
of misery and mediocrity.
If you have a successful affiliate business and
it’s still standing, congratulations. You still
have time to move to higher ground. Time to move
NOW.
After 3 days in Maui (one of the most intense
learning experiences ever) one conclusion everyone
reached at the end of day 3 was this: *Regardless
of where you buy clicks, if you don’t have an
Autoresponder sequence, you’re leaving 2/3rds of
the money on the table.*
Social Media is a freaking a waste of time
compared to just TEN well-written emails. In my
opinion if you don’t have AR’s in place you’re
lucky to still be alive.
The principle of the Slight Edge says: If
you’re just 5% better than everyone else you get
50% more of the spoils.
There is no such thing as One Single Ideal
marketing message, anymore than there is One
Single Ideal shrub in the jungle. What you need is
a toolbox of effective hooks that work with
different kinds of people. That is the premise of
the Swiss Army Knife.
Market Research is crucial. In 2004 you could
afford to sling mud against the wall. Not in 2010.
Ask your prospects the right 3 questions and sort
the data right and your chances of success in a
startup go from 5% to 50% overnight.
Most people now are on the defensive. They’ve
shuttered their doors and windows and they’re
trying to ride out the recession. That’s just slow
motion suicide. Those who prevail have decided to
be 21st century alchemists and every single day
they’re trying to figure out how to deliver a more
awesome customer experience.
Today’s Pay Per Click landscape is a repeat of
high school. My 1984 marketing story: www.perrymarshall.com/1984
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No, I don’t mean literally. I mean figuratively. When most marketers join a new program, they follow the instructions of their mentor. Typically, the mentor gives the new recruit a marketing plan based on what the mentor is doing for their own personal marketing.
Sounds pretty logical, doesn’t it?
On the surface, this type of plan makes perfect sense. If the mentor is being successful with their marketing plan, it would be logical to promote that same plan. The mentor would be able to state what aspects of the plan worked very well and what parts of the plan did not work as planned. If there were questions, the mentor would have the information from their personal testing to explain why something did or did not work
Concern enters into the picture when you have a large number of people enter a program in a short period of time. Each of the new people will probably be shown a marketing plan that is quite similar to what each of the other new marketers is being shown. At that point, you potentially have a large number of people placing nearly identical ads in the same marketing venues. If you look at the ads posted every day, you many examples of this situation.
So, you ask, what is the issue?
The issue, in my opinion, is that three things occur. First, the ads slowly lose their effectiveness due to massive over exposure. The same title appears on multiple ads in a single search. After someone clicks an ad, they ignore the remainder of the ads, or worse, make the determination that the ads are all SPAM and ignores them all.
Second, as happens quite often, the ads are copied and posted literally word for word from their mentor. Again the ad becomes very ineffective after the potential customer clicks several ads only to read identical copy. Or, even worse, the search engines determine that the ads are SPAM and deranks everyone’s ads. This affects everyone, even those whom may have been running the ad for a long period of time.
Third, because of the information that the new marketer has received from their mentor, they advertise in the same venues as their mentor. Again, with a large number of new marketers joining in a short period of time, the new marketers are effectively advertising to a crowd of people in the same program. Then they become discouraged because they don’t get the response to their ads that their mentor has told them that the mentor has had.
Hence, they are preaching to the choir.
So, do you recognize yourself in this scenario? If so, there is a solution and it is not complicated. You need to become a responsible marketer and be responsible for your own ads and ad copy. PERIOD.
So, how do you get away from preaching to the choir?
First, you need to advertise in MANY different venues. Don’t rely completely on the marketing sites that your system recommends. There are many reputable sites online today. If you are not sure where to find these sites, you can ask your contacts on Facebook and Twitter for their recommendations or ask whoever you are comfortable with asking. Then check out the sites and use the sites that fit your advertising strategy.
Second, I believe everyone needs to study copywriting. The more you understand about copywriting, the more effective you will be with your entire marketing structure. If you have to rely on someone else to do your writing, you “probably” will always be at the mercy of someone else. Not effective for long term success unless you have deep pockets.
If you follow these ideas, you will improve your marketing effectiveness and this should improve your bottom line. Here is an excellent program to improve your copywriting To find out more about how my team and I work to use other sites to improve our marketing, go to: http://www.MLMIntegrityMarketing.com/?t=PTC