11 Realities of Marketing in 2010. Ignore Them At Your Peril.
From Perry Marshall:
Today’s Pay Per Click landscape is a repeat of high school.
My 1984 marketing story: www.perrymarshall.com/1984
If you sell coffee as a commodity, it’s worth 2
cents a cup. If you sell it as a good, it’s worth
25 cents a cup. If you sell it as a service it’s
worth $1.00 a cup. If you sell it as an
experience, it’s $5.00 a cup. A 250:1 difference
between commodity and experience.
Meaning: Getting ahead by slashing prices is
cutting your own throat. You MUST take a lead from
Starbucks and deliver an entire customer
experience. Move UPSTREAM, not down.
Your marketing plan MUST include Google. Love
‘em, hate ‘em, Mother’s Milk or Big Brother, there
is no avoiding this fact.
If your marketing plan ONLY includes Google,
you’re an accident waiting to happen. You must
invoke the Unlimited Traffic Technique and elevate
your conversions to a level where you can compete
on any level playing field. Once accept this
reality, you liberate yourself from the mosh pit
of misery and mediocrity.
If you have a successful affiliate business and
it’s still standing, congratulations. You still
have time to move to higher ground. Time to move
NOW.
After 3 days in Maui (one of the most intense
learning experiences ever) one conclusion everyone
reached at the end of day 3 was this: *Regardless
of where you buy clicks, if you don’t have an
Autoresponder sequence, you’re leaving 2/3rds of
the money on the table.*
Social Media is a freaking a waste of time
compared to just TEN well-written emails. In my
opinion if you don’t have AR’s in place you’re
lucky to still be alive.
The principle of the Slight Edge says: If
you’re just 5% better than everyone else you get
50% more of the spoils.
There is no such thing as One Single Ideal
marketing message, anymore than there is One
Single Ideal shrub in the jungle. What you need is
a toolbox of effective hooks that work with
different kinds of people. That is the premise of
the Swiss Army Knife.
Market Research is crucial. In 2004 you could
afford to sling mud against the wall. Not in 2010.
Ask your prospects the right 3 questions and sort
the data right and your chances of success in a
startup go from 5% to 50% overnight.
Most people now are on the defensive. They’ve
shuttered their doors and windows and they’re
trying to ride out the recession. That’s just slow
motion suicide. Those who prevail have decided to
be 21st century alchemists and every single day
they’re trying to figure out how to deliver a more
awesome customer experience.
Today’s Pay Per Click landscape is a repeat of
high school. My 1984 marketing story:
www.perrymarshall.com/1984
Perry Marshall
If you want to get your hands on a system that will help you avoid the perils that Perry mentions above, Get Your Copy of “Conquer The Internet” Here
You won’t be sorry.
Please share this important message to everyone.
Tagged with: Attraction marketing • autoresponders • Google • marketing • mlmintegritymarketing • MLSP • palte • pay per click • Perry Marshall • PPC • realities of marketing in 2010 • social media • social media marketing • Yahoo
Filed under: 11 Realities of Marketing in 2010
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Palte,
You hit a cord here with some people I think.
It will be interesting to see just how many people are not using autoresponders in their marketing.
I know one thing, people need to start opening their eyes to 2010 and how to market effectively and quit wasting their time with simply social networking.
There needs to be a point and a plan behind it all instead of just willy nilly.
btw – i was 9 in 1984
Linus
[Reply]
Hey Linus,
Thanks for stopping by. Social media is important but it is only a small part of the overall marketing strategy.
btw — I was in my 6th job in 1984
To Your Continued Success,
Bill
[Reply]
btw — I was in my 9 in 1984
Sorry Bill had to get it on there.lol
I agree social media is a small part of the over all business.I know people who are complaining they don’t have any leads for their business yet they have over 45,000 friends on twitter , others are max out of facebook and still struggle to get leads for their business.lol
I tend to use facebook only to socialize with team members and not to recruit others, just not my style.
Did you see Daegan Smith at Maui?
Bill ,you gave some excellent tips..
[Reply]
Hey Carlos,
Thanks for stopping by and the comments.
You youngens…..
No, I have not been to s Daegan event…yet. Some day soon. He is a master at his craft and has much to offer to the people that attend his events.
Thanks again for the comments.
[Reply]
Perry is such a phenomenal ad copy dude, is he not? Thanks for bringing this message forward Bill!
…and about Daegan Smith – - – he’s the best affiliate marketer I have met to date.
Combine Daegan’s skills with Perry’s wisdom and voila, we have traffic.
Thanks again Bill!
[Reply]
Hey Bill,
This is the reason I come here. You’ve opened my eyes that there is a world outside of social Media.
John
[Reply]
I was only BORN is 1984…lol But I am a huge of fan of Perry Marshall. I had not seen this piece anywhere else, but it is a great lesson to be learned.
Jeff Mitchell
[Reply]
Bill,
I was the king of the Atari 2600 in 1984, oh the good ol days.
As you have probably heard, I had a huge wake up call in marketing as of late and I can really resonate with your post.
I am heading over to the Perry Marshal link right now!
Thanks,
~Bert
[Reply]
Hi Bill;
Thanks for sharing such good information. I personally use social media to meet people and buid relationships. You touched a very important point as for the Autorresponder, having 10 well written emails can definitely make a huge difference in your results, keeping in touch with your leads it’s extremely important and there is nothing better than A/R to accomplish that.
Great Post
Katherine
[Reply]
Hey Bill
Great Post …. the first thing I was taught is that having an autoreponder would be the most important tool I would ever use in my business!
[Reply]
Bill, it is good to have someone like you around, you have some great lessons to teach us. I appreciate the reminder of the importance of the AR. It makes me want to go an check mine and maybe set up some new ones.
Thanks,
Kathy
Kathy Sammons Dot Com
[Reply]
Bill, it is good to have someone like you around, you have some great lessons to teach us. I appreciate the reminder of the importance of the AR. It makes me want to go an check mine and maybe set up some new ones.
Thanks,
Kathy
[Reply]
Bill,
Perry Marshall is obviously known for his adwords expertise… but most people do not know that he is also an excellent copywriter.
… and speaking of copywriting, I’ve been pretty obsessed with any courses I can get my hands on about copywriting from John Carlton to Ben Settle to Yanick Silver.
Oh, BTW… I was 6 in 1984.
- Yo
[Reply]
Hey Yo,
Thanks for the comments.
I agree. Perry Marshall has many skills..and his copywriting is great. Unfortunately, many people never try to master copywriting and they struggle because they don’t understand.
You have listed some of the masters. Thanks for sharing.
To Your Continued Success,
Bill
[Reply]