This XOWii Scam Review is an article based on this new company which is trying to establish itself as a contender in energy drink market.  Based on the Kona Red coffee fruit, or coffee cherry, as the company literature lists the main ingredient, this company is listing a variety of drinks to be marketed.

The first of their product line is a drink that is being marketed as an energy drink called XOWii Energy. They are also listing a XOWii Thin and a XOWii Ultra as upcoming products.

The company executive management consists of three gentlemen with extensive experience in the investment and banking industry and a business development specialist with 15 years of health and wellness industry experience. This group is the driving force behind bringing XOWii to the market. The company is striving to enter the exploding functional beverage market and capitalize on the growing excitement.

In reviewing the company literature, there is a serious lack of information concerning XOWii’s training and marketing programs. The compensation plan appears to be similar to the other main contenders in the market. The remaining information appears similar to the other main contenders on the market.

As the basis of this XOWii Scam Review, this author has reached the conclusion that this company is trying to shirttail itself into a market position based on the success of the other contenders.  Based on the information presented by the company, XOWii is providing a very limited profile as compared to the other companies. Much of the data appears to be formatted to mirror the information being presented by others.

The most interesting point appears to be the use of the term “coffee cherry”.  Having some knowledge of the marketing of the coffee fruit, this is quite interesting. Since another company is also marketing the coffee fruit as a functional beverage, XOWii appears to be trying to capture this momentum. Much of the literature provided by the company seems to be a play on the other company’s data.

Is XOWii a scam?  That question is very hard to qualify. XOWii appears to be a company that is trying to be something that it is not.

XOWii appears to be a company constructed by people who understand the new buzz about the functional beverages.  They are trying to capture the hype while it is still fresh on the market.  Because the company executive management has very little functional beverage experience or network marketing experience, it appears to that they are trying to bring in people who have that knowledge and experience. It also appears that the company is just trying to do the minimum that is required just to obtain a market presence.

So, to conclude this XOWii Scam Review, what do you do if you are contacted about joining XOWii?

In my opinion, that is a personal choice. XOWii may be a great company, in time. They are trying to step into an extremely competitive market, network marketing, that has a very competitive product. The coffeeberry® fruit is very tightly controlled by several companies thru several international patents. This fact will make this market very difficult and competitive. Trying to bypass the legal issues will require a significant effort.

If you are looking for a functional beverage company that has an established marketing plan, you need to go to:  http://CBD.MLMIntegrityMarketing.com If you decide to step into XOWii as a beverage company and want to benefit from an established marketing system, go to:  http://MLMIntegrityMarketing.com

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Much as been written about the coffee fruit, which is the fruit of the coffee plant.  Most people are unaware that the coffee plant even has a fruit.  They don’t know that the coffee bean is actually the seed of the coffee fruit. Fewer people yet know that up to approximately seven years ago, this fruit was discarded because it would become rancid very quickly.

Seven years ago, a group of people established a process to control this fruit immediately after the beans were removed from it. Next they conducted a series of analysis of this fruit and determined that they had a true antioxidant goldmine.

The fruit displayed an unusual set of properties due to its physical environment, which was high in the mountains, and under the direct sunlight. Because of the sunlight, the antioxidants, called phenolic acids or polyphenols, in this fruit far exceed any other natural fruit. This fruit also contains other nutrients that have benefits scientists are just beginning to study and understand.

Everyone involved with this discovery process was excited because of the benefits of the polyphenols. Some of the expected benefits from the polyphenols include: Neutralizing toxic free radicals, helping to protect against systemic oxidative stress, helping to reduce the incidence of oxidative pathologies such as coronary heart disease, inflammation and possibly even certain cancers, and to provide health benefits associated with glucose management, Type 2 Diabetes and Metabolic Syndrome, depression and anxiety and oral health.

Additional research has led to the discovery that polysaccharides, such as mannans and aribinogalactans, make up nearly 50% of the coffee fruit’s nutritional benefits. This was an unexpected benefit since the polysaccharides are not present in our coffee.  The realization was that the roasting process was responsible for destroying polysaccharides and, since the coffee fruit is processed before the roasting process, they could be maintained.

Further research led to the discovery of what the carbohydrates in the coffee fruit would do for the body.  It was discovered that five of the eight types of carbohydrates are present in the coffee fruit. These five, mannose, galactose, fucose, xylose, arabinose and glucose, are found in unusually high levels and are responsible for aiding our bodies digestive systems.

Based on these fantastic results, a group determined that the coffee fruit needed to be processed in a fashion that everyone could benefit from its properties. One of the results of this discussion was the development of a true functional beverage. This beverage was formulated to maintain the best of the coffee fruit and to include other fruit and vegetable extracts to achieve a true, one of a kind functional drink.

Recent testing by Brunswick Labs resulted in this functional beverage receiving an ORAC value of 114,351 units per liter. This equates to 10,149 ORAC units per one recommended daily three-ounce serving. That is the antioxidant equivalent of approximately 20 servings of fruits and vegetables. As a drink with excellent taste, this functional beverage most likely will become the new standard in functional beverages.

Many people also are aware that the coffee fruit is also marketed by others names, such as the coffee cherry and the coffee XXXry (for proprietary reasons I can’t spell it out). The coffee fruit is currently in a highly competitive market, with everyone wanting a piece of the action, so expect to see many people trying to claim their product is best.

So, where do you go from here? To get your piece of the coffee fruit beverage market, go to: http://tr.im/mynewlife If you are looking for a marketing system to aid in claiming your part of the coffee fruit market, check us out at:  http://CB.MLMIntegrityMarketing.com

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This article is credited to the Harvard Business School.

Network Marketing is being taught at more than 200 colleges, including Harvard Business School.  After Extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must have in order to make it a most desirable opportunity. They are as follows:

1) The company must be at least 18 months old.

2) The company must have a product that is highly consumable. Having a product that is highly consumable means repeated sales, thereby guaranteeing customer loyalty versus a one-time sale and having to source new customers.

3) It needs to be a “ground floor opportunity”. Harvard Business School suggests that in order for the opportunity to qualify as ground floor the number of existing reps must be less than 1% of the total population of the country where the company is operating. In the United States, this figure is equal to 1.5 million people. If the company has less than 100,000 distributors, Harvard Business School considers it to be ONCE-IN-A-LIFETIME opportunity.

In addition, Harvard Business School states there are four distinct stages of growth in a network marketing company.   They are as follows:

1) Foundation- This usually last approximately six months and is when a company develops its products and marketing plan.

2) Concentration-This period lasts approximately 2 to 4 years from when the distributor network is started.

3) Momentum- This period lasts 2-4 years also. This is when the company experiences phenomenal growth and distributorships’ businesses explode. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, it reaches what is called critical mass(Sales go vertically right off the graph)

For example, when Herbalife reached $50 million, sales jumped to $151 million in only 12 months and they added over 800,000 new distributors to their organization. Say an organization is producing a bonus check in the amount of $1,000.00 per month. When the company reaches critical mass, distributors automatically experience a 10 fold increase in their earnings. In other words a $1,000.00 check per month becomes $10,000.00 per month. This is the reason for getting involved on the ground floor, so you will experience the benefits of explosive growth

4) Stability- This is the period that lasts for the life of the company. A network marketing company that is dedicated to the success of its distributors will experience longevity, thereby insuring that an active distributorship will realize continued earnings growth

So, based on this data, the people that are preaching about waiting until a company is 4 years old lose out on the true, high dollar positions.  If you are NOT in by year 4, you will make money BUT the upline makes SUBSTANTIALLY more money…because of their position.

NOW… do you need another reason to get in??

GET IN NOW:  http://CB.MLMIntegrityMarketing.com

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