No, I don’t mean literally.  I mean figuratively. When most marketers join a new program, they follow the instructions of their mentor. Typically, the mentor gives the new recruit a marketing plan based on what the mentor is doing for their own personal marketing.

Sounds pretty logical, doesn’t it?

On the surface, this type of plan makes perfect sense. If the mentor is being successful with their marketing plan, it would be logical to promote that same plan. The mentor would be able to state what aspects of the plan worked very well and what parts of the plan did not work as planned. If there were questions, the mentor would have the information from their personal testing to explain why something did or did not work

Concern enters into the picture when you have a large number of people enter a program in a short period of time. Each of the new people will probably be shown a marketing plan that is quite similar to what each of the other new marketers is being shown. At that point, you potentially have a large number of people placing nearly identical ads in the same marketing venues. If you look at the ads posted every day, you many examples of this situation.

So, you ask, what is the issue?

The issue, in my opinion, is that three things occur. First, the ads slowly lose their effectiveness due to massive over exposure. The same title appears on multiple ads in a single search. After someone clicks an ad, they ignore the remainder of the ads, or worse, make the determination that the ads are all SPAM and ignores them all.

Second, as happens quite often, the ads are copied and posted literally word for word from their mentor. Again the ad becomes very ineffective after the potential customer clicks several ads only to read identical copy. Or, even worse, the search engines determine that the ads are SPAM and deranks everyone’s ads. This affects everyone, even those whom may have been running the ad for a long period of time.

Third, because of the information that the new marketer has received from their mentor, they advertise in the same venues as their mentor. Again, with a large number of new marketers joining in a short period of time, the new marketers are effectively advertising to a crowd of people in the same program. Then they become discouraged because they don’t get the response to their ads that their mentor has told them that the mentor has had.

Hence, they are preaching to the choir.

So, do you recognize yourself in this scenario? If so, there is a solution and it is not complicated. You need to become a responsible marketer and be responsible for your own ads and ad copy. PERIOD.

So, how do you get away from preaching to the choir?

First, you need to advertise in MANY different venues.  Don’t rely completely on the marketing sites that your system recommends. There are many reputable sites online today. If you are not sure where to find these sites, you can ask your contacts on Facebook and Twitter for their recommendations or ask whoever you are comfortable with asking. Then check out the sites and use the sites that fit your advertising strategy.

Second, I believe everyone needs to study copywriting.  The more you understand about copywriting, the more effective you will be with your entire marketing structure. If you have to rely on someone else to do your writing, you “probably” will always be at the mercy of someone else.  Not effective for long term success unless you have deep pockets.

If you follow these ideas, you will improve your marketing effectiveness and this should improve your bottom line.  Here is an excellent program to improve your copywriting To find out more about how my team and I work to use other sites to improve our marketing, go to: http://www.MLMIntegrityMarketing.com/?t=PTC

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Another academic study of 362 recruits and 189 sponsors in a multilevel marketing organization found that the recruits sold an average of $682 worth of merchandise per month.   This survey also found that most respondents worked from 10 to 20 hours per week on their distributorship.  The average age was 25 to 34 years old, and the vast majority were married women.  It is also interesting to note that over 50% of respondents did not have any other employment, so this business opportunity represented their only source of direct income (of course, this would be in addition to any income earned by their spouse).  Thus, the amount they made would be critical in helping to pay for basic living expenses.

© Copyright Distributor Rights Association 2006

This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented Academic references [#4 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500.  You may quote/copy the above but you have to include THIS NOTIFICATION plus a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright violation lawsuit.

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An independent, published research paper conducted a survey of network marketing organization presidents to determine the amount of money that distributors made.   This independent survey revealed that, as might be expected, distributors earned a range of income.  An average distributor earned $12 per hour, and worked an average of 34 hours a month.  This resulted in earnings of $418 per month.  An above-average distributor earned $33 per hour, and worked an average of 76 hours a month.  This resulted in earnings of $2,523 per month.  A top distributor earned $72 an hour, and worked an average of 169 hours a month.  This resulted in earnings of $12,217 per month.  Of course, it is also possible that below-average distributors earned nothing.  Thus, distributors earned on average, anywhere between $0 per month to $12,217 per month, with an average earnings of $418 per month.  Such supplemental income is vital to pay for such basic living expenses as food, transportation costs, housing, and child care expenses.

© Copyright Distributor Rights Association 2006

This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented references [#3 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500.  You may quote/copy the above but you have to include a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright lawsuit.

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It seems everywhere you go there is a glowing testimonial about the product or service you are checking out. They state that it works so well that everyone needs it.

BUT, is this a REAL testimonial or just creative advertising?

Many of these testimonials read like they are too good to be true. They could be very accurate but, because of how they are constructed, the testimonial reads like more hype than reality. Rather than simply stating how the product or service did what was advertised, the testimonial gives an almost unbelievable account of results. In many cases this causes the testimonial to backfire on its effect.

So, how did the testimonial go from effective to hype?

Like everything else in the world, there is a creeping change that occurred. Gradually people changed the context of the testimonial to be more like an ad than that of the original testimonial.  Once these revised testimonials got to the market, and people realized that the context had changed, they became less effective.

If you are writing a testimonial but constructing it like an ad, there is a high probability that it will not work. You can’t hide an ad, regardless of the context, under the guise of something else. Today’s market has seen almost every type advertising that you can present.  They understand when marketers are using a form of communication that does not fit the original meaning. As the saying goes, you can fool some of the people some of the time….

What is a true testimonial and how can you identify one?

A functional testimonial has several very significant differences from a sales ad. For instance, the testimonial will usually state the results of using the product or service rather than the benefits of trying the product or service.  A true testimonial will be written in the first person context rather than the third person. It will use I or me in describing the person using the product or service. Typically it will be three or four sentences long.

By contrast, a testimonial as an ad will be longer in length. Some are several paragraphs long. My experience of testimonials is that they are very seldom that long. Most people just won’t write that much.  Most testimonials are also worded with conversation words versus sales type words. They are worded as if you are telling a friend about your experience rather than if you are trying to convince a friend to use the product or service.

So, the bottom line is quite simple. If you are going to use testimonials, and I highly recommend that you do, have you customer write it from their experience.  Do not reword or edit it. If you change it, other than not being a true testimonial, you most likely will lose the context you were trying to capture. Then your target market will begin to distrust you and your words. That is bad.

My team and I connect with our market because we have learned how to show them the benefits of working with us. To learn how we accomplished this, go to:  http://www.MLMIntegrityMarketing.com/?t=ial and see what we teach our associates.

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Think about all the inventions that come out every year. There’s always something new. Doesn’t it amaze you? When people say, “What will they think of next?” they’re really saying, “I had no idea I needed that.” That’s innovation. And that’s what SoZo has done.

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In a world that’s experiencing one of the worst economies ever, at a time when people are watching health insurance premiums increase while salaries stay the same, and in a climate of corporate downsizing, SoZo Global has launched a unique product that people are taking to by the thousands.

SoZo® is a functional beverage unlike anything else on the market. You drink it, it tastes good, and it makes you feel good because it’s better for you than any other healthy beverage out there. SoZo is made with an exclusive ingredient called CoffeeBerry®, and it is loaded with selected fruit and vegetable extracts that work synergistically to make it a health supplement unlike any other.

What’s CoffeeBerry? It’s an incredible superfood made from whole coffee fruit, a fruit that has been hiding in plain sight for centuries. Most people didn’t even know that the coffee plant has a berry. Well, it does. It’s a delicious, red fruit that contains all of the nutrients you can imagine, and the coffee bean grows inside of it.

CoffeeBerry is packed with antioxidants—so many that just three ounces of SoZo gives you the approximate antioxidant activity of 20 servings of fruits and vegetables. And SoZo has exclusive rights to CoffeeBerry. It’s the only drink that can offer it.

The time is right for the functional beverage industry. Soft drink sales are on the decline, while functional beverage sales are going up. And not slowly. In only the last three years, the functional beverage industry has gone from $9 billion a year to about $34 billion. Why? Because people want something that is good for them and that tastes great. SoZo is both, and that is what makes it the innovative product that the world needs right now.

All it took for SoZo to come to life was a willingness to see beyond the economic landscape to what’s really happening in a growing industry. Ask the founders of SoZo, and they’ll tell you that the crisis we’re in created their opportunity. They’ll tell you that the problem you’re looking at is actually the solution.

They’ll also tell you that they’re not keeping this goldmine to themselves. SoZo is letting entrepreneurial-minded individuals all over the United States in on the ground floor of this great opportunity. And left and right, people are snatching up the chance to start getting paid what they’re worth.

So, if you want to get started with this new great beverage, SoZo Coffeeberry  is distributed locally by Bill Palte. To contact Bill, you can call him at 419-233-3223 or by email at: mycoffeefruitbiz@gmail.com
To find out more about us, go to:  http://tr.im/mynewlife

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It sure does. It’s the sweet fruit that surrounds the long-coveted coffee bean. And whole coffee fruit is so good for you, it’s a wonder no one noticed it until now.

Well, almost no one. People who harvest coffee beans have known about whole coffee fruit for centuries. They pop those bright-red berries into their mouths and enjoy them as they work. And wouldn’t you know it, these people are healthy. Whole coffee fruit packed with some of the most powerful antioxidants in the world.

The deal with this secret fruit wasn’t just that it was secondary to the coffee-bean crop. Whole coffee fruit is extremely perishable, so no one ever considered making it available to people who weren’t lucky enough to be high in the mountains where they could pick it and eat it right away.

Then, along came the team at SoZo. They put in years of research (seven to be exact), finding a way to stabilize picked whole coffee fruit—a way to capture that peak nutrient value and flavor and make it available to everyone, everywhere in the world. The result is called CoffeeBerry®, a patented, pure form of whole coffee fruit that outperforms the antioxidant capacity of blueberries 625 to one.

A three-ounce serving of SoZo® Coffeeberry®  provides the approximate antioxidant activity of 20 servings of fruits and vegetables. But don’t expect the flavor to give that away. SoZo tastes good, and when you drink it, you feel good. The only thing that’s missing is the caffeine buzz.

So, if you want to get started with this new great beverage, SoZo is distributed locally by Bill Palte. To contact Bill, you can call him at 419-233-3223 or by email at: mycoffeefruitbiz@gmail.com
To find out more about us, go to:  http://tr.im/mynewlife

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