So what can people to do to counteract this potential financial impact to their lives?

There are five main reasons that people SHOULD have a personal insurance agent to assist them in maintaining their insurance portfolio. Understanding that each person has a different perspective, these reasons should resound with most people.

Reason 1: People can’t keep up with the changes that occur in the insurance industry.

The number of changes that occur each year varies for a few to many. As individual changes, they may not have much impact. Combined together, a series of changes could leave you extremely under insured and allow your income and lifestyle to be subject to the whims of a judge and jury.

Reason 2: The financial impact of a mishap could be devastating, if handled incorrectly.

Most people don’t “plan” to have an incident that affects their lifestyle or their income but accidents DO happen. Something as innocent as changing lanes when there is a car in the blind spot of the mirrors can result in a six figure medical judgment today. If you are not insured to cover the liability, your lifestyle probably will be impacted.

Reason 3: People under-estimate the financial requirements to protect their assets.

Protecting your assets requires constant monitoring. Inflation, new tax rules, depreciation, etc, all have an impact on your asset protection plan. Your personal insurance agent will monitor the changes in the economy to insure that your insurance plan will cover the any financial impact from a covered liability. Hopefully an accident will never occur but, if it does, a personal insurance agent will have a plan in place to cover the liability.

Reason 4: The majority of people don’t understand insurance.

Few people understand what insurance does or even how insurance works. This is true since few agents seem to spend time reviewing their insurance programs with their clients. Unfortunately, the client is the one who loses out in this situation. Having your own personal agent will resolve this problem since your personal agent will want you to understand how insurance works. Understanding the pluses of an adequate insurance program give the client piece of mind.

The bottom line is that a personal insurance agent will give you, the client, the required information to make informed decisions on your insurance program. One insurance agency that agrees with that point of view is the Bill Palte Insurance Agency. Representing Farmers Insurance, the Palte Insurance Agency will provide the knowledge and support to insure that their clients understand how and what does. You can contact the Palte Insurance team at 419-890-1270 or by email at wpalte@farmersagent.com.

Machine Pro Technologies, located in Celina, Ohio, is a precision production CNC machine shop that specializes in producing parts for various industries. Current clients of Machine-Pro include leading companies in the material handling, machine tool, nuclear power generation, medical equipment, aerospace, metal processing equipment, food processing, refrigeration and railroad industries.

Since 1994, Machine Pro has strived to be one of the top Ohio CNC machine shops by consistently providing their customers product that meets or exceeds their customers expectations. They provide this value by offering auxiliary services to provide the highest value to their customers. Services, such as machining and assembling prototype parts, pre-machining or post-machining welding, pre-machining or post-machining grinding, and hard turning are provided by Machine-Pro. They also have contract resources to provide additional services, such as anodizing, zinc plating, black oxide coating, powder coating, gear cutting, and heat treating.

If you are looking for parts made from cold or hot rolled steel, stainless steel, aluminum, brass, bronze, nylon, UHMW, and various grades of tool steel, castings or extrusions, Machine Pro should be high on your list of preferred Ohio CNC machine shops.

http://www.machine-pro.com

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In today’s world of online internet marketing, many online marketers believe that everyone needs to be involved in Facebook for their online marketing. Facebook marketing in the Lima OH internet marketing arena seems to be a mixed blessing. A small percentage of marketers love Facebook marketing and a small percentage of marketers want nothing to do with Facebook marketing.

The remaining 85% really don’t know or understand what Facebook marketing is all about and a large percentage of these people don’t seem to care.

So, is Facebook marketing a blessing or a curse to the marketing community?

It appears that the market that is being pursued seems to dictate whether Facebook is a valid tool for the marketer’s toolkit. If you are looking to pump up your business marketing, your Lima OH internet marketing specialists will be glad to help you pump up your marketing. We will review what you are doing for your marketing and help you determine how our Lima OH internet marketing program can really help your business.

Recent research states that up to 80% of all purchases are researched on the internet before a buying decision is made. When research is completed on the internet, 50% of the time the decision to purchase is made based on information discovered during the internet search. When the purchase decision is made based on internet research, 60% of the purchases are initiated online.

So, in simple math, if 80% of research generates 50% of purchase decisions and 60% of the sales, that means potentially 24% of all of the purchases are made online. The impact of local internet marketing seems quite simple based on these numbers.  If a potential customer or client can’t find your website, you lose the sale 50% of the time.

What could your business do with a 24% increase in sales?

One business that will get your business ranked well in the searches, so your potential customers can find you, is Etlap Marketing Solutions. They have a history of getting businesses listed more than five times on the first search page for their main search keywords, which means you have more than an 80% chance that the potential customer will go to your website. You can leave you contact information at ugetmorecustomers.com and someone will contact you shortly.

Unfortunately, this is not entirely correct.

Recent research states that up to 80% of all purchases are researched on the internet before a buying decision is made. When research is completed on the internet, 50% of the time the decision to purchase is made based on information discovered during the internet search. When the purchase decision is made based on internet research, 60% of the purchases are initiated online.

So, in simple math, if 80% of research generates 50% of purchases and 60% of the sales, that means potentially 24% of all of the purchases are made online. The impact of local internet marketing seems quite simple based on these numbers.  If a potential customer or client can’t find your website, you lose the sale 24% of the time.

What could your business do with a 24% increase in sales?

If you want to be conservative, say you only get 25% of the potential sales, or just 6% of the potential total sales. Do you think your bottom line would look better with a monthly increase of 6% every month?  How would that 72% increase look at the end of the year?

So how do you capture that potential 72% annual sales increase?

You will need to find someone that can market effectively on the internet in order to capture those sales.  If you are like most businesses, there is a steady stream of businesses contacting you trying to get a portion of your advertising dollars.  Each of them states they have the newest, best, most efficient marketing process. They want your money so they can look good in their marketing business.  They will throw around the current buzz words, like SEO, SEM, PPC, etc, etc. so they sound really good.  But you just want more customers, not the current buzz words.

So how do you find the company that can help you with your local internet marketing?

Our solution to this question is simple. Ask for the names of businesses that they are market for currently and what keywords they are using in these marketing campaigns. Once you have this information, you can have someone search online to see if the businesses rank well in the searches for those keywords. If they don’t, you have your answer.  Your business probably won’t rank well in the searches either, if you us this company.

One business that will get you business ranked well in the searches, so your potential customers can find you, is Etlap Marketing Solutions. They have a history of getting businesses listed more than five times on the first search page for their main search keywords, which means you have more than an 80% chance that the potential customer will go to your website. You can leave you contact information at ugetmorecustomers.com and someone will contact you shortly.

The remaining 85% really don’t know or understand what Facebook marketing is all about and a large percentage of these people don’t seem to care.

So, is Facebook marketing a blessing or a curse to the marketing community?

In reality, you are being lied to.

Yes, the local businesses are looking for marketing assistance but they receive offers every day from many different people and businesses that are only looking to get their hands on some money. These marketing people are more interested in the cash than helping the business. Sad but true.

Excerpt from:    Local Success Newsletter     May 2011

When it comes to advertising, small and mid-size businesses (SMBs) go local! In fact, industry research from Borrell Associates Inc finds that SMBs control over 80% of all local advertising. What types of tactics and trends are shaping how and where they’re advertising?  Take a look:

* More than 14 million of the 15 million businesses in the US are classified as SMBs. No wonder these small — largely local — businesses are such trend setters when it comes to marketing tactics. To help you zero in on your own biggest bang for the budget, here’s a look at what tactics are and aren’t earning their place in SMB’s marketing toolkits.

COLD!           Print edition newspapers and print directories.

The Borrell survey reported that SMBs were cutting spending for traditional marketing vehicles — especially yellow-pages types of directories. This continues a years-long trend away from these one-time marketing must-haves.

COOL!           Local magazines, flyers, direct mail.

Although these traditional tactics aren’t delivering the returns they once did, their ability to reach highly targeted audiences continues to earn them a share of the SMB promotion budget.

WARM!         Email marketing.

SMBs are still investing in email blasts, but today’s tough opt-in requirements and general inbox overload are making it more of a challenge to get through — and get opened.

WARMER!   Paid search.

Paid search still works, but keywords have gotten so competitive that costs are rising. Plus, as more and more people prefer organic results to sponsored results, Borrell analysts expect the popularity of paid search to slowly decline.

HOT!            Online.

SMBs are boosting their online advertising this year by 29% compared to an increase of just 4.5% for traditional media. Websites make up a big chunk of spending, along with an increase in display ads and streaming video.

HOTTER!          Social media.

About 70% of SMBs are already spending on social media. In fact, Borrell reports that even companies that don’t yet have a website have a social network site they use to communicate directly with customers.

RED HOT.         Local search.

Spending on social media may be soaring, but in terms of how consumers buy, search is still king. In fact, only 1% of US online consumers buy because of social media alone, compared to 51% who buy because of search alone. Plus, another 43% buy as a result of search plus social media. Considering that 80% of spending occurs within 20 miles of home, combining social media with a local strategy could make a huge difference!

To make the most of your marketing tactics without wasting any more of your hard earned advertising money, email Bill at  etlapmarketing@gmail.com You can check out our extensive marketing system at http://www.ugetmorecustomers.com

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Located in Mercer County Ohio, Machine Pro Technologies manufactures precision custom machined parts and tools for a large variety of businesses. Founded and owned Tim Klosterman and Randy Balster, Machine-Pro knows the value of providing their customers with high-quality products at reasonable prices. As career machining specialists with more than 75 years of combined CNC machining experience, these gentlemen have built Machine-Pro into a premier custom precision machining enterprise.