The market place has a tremendous amount of discussion ongoing concerning the relatively new contender to the drink market.  These drinks are being marketed as Functional Beverages.  The functional beverage industry includes many drinks that have a wide range of components and nutritional values.

So, what is a functional health beverage?

According to Wikipedia, the functional beverage definition: functional beverages can be defined as drink products that satisfy thirst, are non-alcoholic and ready to drink.  They include in their formulation non-traditional ingredients, such as herbs, vitamins, minerals, amino acids or additional fruit/vegetable raw ingredients, depending on the purpose it is designed for, so as to provide specific health benefits that beyond general nutrition. Sports and performance drinks, energy drinks, ready to drink (RTD) teas, enhanced fruit drinks, soy beverages and enhanced water.

May different components have been combined into drinks that fall into the functional beverage arena.  Unfortunately, many of these drinks, in reality, are not functional beverages. They have added sugars, preservatives, colors, etc. Yes, they may have the base ingredients but they are just drinks. PERIOD.

The newest push in this new market is the functional beverage energy drinks. This actually seems to be a contradiction in terms. Most people think of an energy drink as a beverage that gives you an instant boost.  This is partially true for the functional beverage fortified drinks but to a different degree than the true energy drink.  The energy drink often has been loaded up with sugar and caffeine to give the body its boost.

By contrast, the functional beverage should provide the boost from its natural ingredients, not added materials. When fruits and vegetables are combined into a drink, many different flavors and textures can be produced. Naturally, this brings about an extreme range of products that have the capability of meeting the needs of almost any circumstance. If you think you need a beverage that has a taste of blueberry and strawberry, chances are that someone has assembled that drink combination.

The challenge of the functional beverage market is to continually strive to assemble a drink that can do more for the body than any other drink that is available. Everyone keeps trying different combinations with varying degrees of success.

One of the giants to this market is a company called MonaVie.  MonaVie has worked hard to refine the various drink combinations to always push the limits of the functional health beverage and has been very successful. Their products have risen to the top of the ORAC (Oxygen Radical Absorbance Capacity) scale and, in some instance, set new upper limits. They continue to work on new beverages that will continue to improve the drinks and the quality of life for the person consuming these functional drinks.

The latest addition to this market is the fruit of the coffee plant, marketed under the name of coffee fruit, coffee cherry and coffee berry.  Each of these term identify the same fruit, they are just being marketed differently.  The reason this fruit is new to the market has to do with the delicate nature of the product.  Since the fruit becomes rancid very quickly, less than twenty four hours, the fruit was discarded for many, many years.

In 2001, a group developed a process to stabilize this fruit and an entirely new product line was initiated.  The unique feature of the coffee fruit is its ORAC score which was literally off the charts. Its score was more than 625 times higher than the blueberry, which was the industry standard for many years. A new standard had been established

One company has set a new standard for the functional beverage industry with the use of the coffee fruit.  This company has developed a unique beverage that has taken over seven years to construct and has set new standards for the ORAC scores. Recent tests have established an ORAC score of over 10,000 units per a three ounce serving.  In a simple explanation, this is the equivalent of sixteen servings of fruits and vegetable in a single serving or three times the US RDA standard.  This was also accomplished with zero added sugars and preservatives.  A truly unique drink.

So, how do you get your hands on this functional health beverage? You need to go to: http://CBD.MLMIntegrityMarketing.com and follow the links.  If you are interested in learning the best tools and techniques to market this or any product, go to: http://www.MLMIntegrityMarketing.com


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