The first of their product line is a drink that is being marketed as an energy drink called XOWii Energy. They are also listing a XOWii Thin and a XOWii Ultra as upcoming products.

The company executive management consists of three gentlemen with extensive experience in the investment and banking industry and a business development specialist with 15 years of health and wellness industry experience. This group is the driving force behind bringing XOWii to the market. The company is striving to enter the exploding functional beverage market and capitalize on the growing excitement.

In reviewing the company literature, there is a serious lack of information concerning XOWii’s training and marketing programs. The compensation plan appears to be similar to the other main contenders in the market. The remaining information appears similar to the other main contenders on the market.

As the basis of this XOWii Scam Review, this author has reached the conclusion that this company is trying to shirttail itself into a market position based on the success of the other contenders.  Based on the information presented by the company, XOWii is providing a very limited profile as compared to the other companies. Much of the data appears to be formatted to mirror the information being presented by others.

The most interesting point appears to be the use of the term “coffee cherry”.  Having some knowledge of the marketing of the coffee fruit, this is quite interesting. Since another company is also marketing the coffee fruit as a functional beverage, XOWii appears to be trying to capture this momentum. Much of the literature provided by the company seems to be a play on the other company’s data.

Is XOWii a scam?  That question is very hard to qualify. XOWii appears to be a company that is trying to be something that it is not.

XOWii appears to be a company constructed by people who understand the new buzz about the functional beverages.  They are trying to capture the hype while it is still fresh on the market.  Because the company executive management has very little functional beverage experience or network marketing experience, it appears to that they are trying to bring in people who have that knowledge and experience. It also appears that the company is just trying to do the minimum that is required just to obtain a market presence.

So, to conclude this XOWii Scam Review, what do you do if you are contacted about joining XOWii?

In my opinion, that is a personal choice. XOWii may be a great company, in time. They are trying to step into an extremely competitive market, network marketing, that has a very competitive product. The coffeeberry® fruit is very tightly controlled by several companies thru several international patents. This fact will make this market very difficult and competitive. Trying to bypass the legal issues will require a significant effort.

If you are looking for a functional beverage company that has an established marketing plan, you need to go to:  http://CBD.MLMIntegrityMarketing.com If you decide to step into XOWii as a beverage company and want to benefit from an established marketing system, go to:  http://MLMIntegrityMarketing.com

The antioxidant loaded healthy fruit drink supplement market is in the process of changing for ever. A discovery of a product that has been in plain sight for centuries is now being brought to the market.

This recent discovery is responsible for renewed excitement in the functional drink market. The discovery and verification of the extreme antioxidant properties of the fruit of the coffee plant has led to a new antioxidant loaded healthy fruit drink supplement. This fruit product has been trademarked and is proprietary to one company. They have partnered with a distribution company that is bringing this unique drink supplement to the market also as a proprietary product.

Recent testing has calculated an ORAC (Oxygen Radical Absorbent Capacity) score of approximately 89,000 units per liter. This puts this drink in the top ten on the ORAC scale. As a perspective, this is the equivalent of more than (15) fifteen servings of fruits and vegetables per (3) three ounce serving or three times the government daily recommended allowance. And the kicker is that it tastes good.

Many drinks are on the market stating that they are the “best” on the market, that they can fix all types of problems, and on and on. However, few have been tested to prove that they can actually accomplish what they state. They then hide under the stated disclaimer that you see on the majority of supplement ads.

So, how does anyone know or believe that this product is actually do anything for them?

Well, when the research was started on this product, they started in Mexico where the fruit is actually grown. They saw the workers that were picking the fruit were actually eating some of the fruit as they were picking. Anyone who has picked fruit has probably done the same thing. You pick two, eat one, pick three, eat one, etc.

Because the workers were eating some of the fruit as they were picking it, we have to assume the fruit is good. As the workers were observed, the researchers also noticed that they appeared much younger, based on physical features, than they actually were. Upon questioning the workers, they discovered that most of the workers had been working on these plantations for many years. So, it appears, this fruit will help people appear younger than they are actually are.

This new product is being tested (human nutrition trials) to prove that what the companies are anticipating will be validated. These results will not be available until the end of 2009 but they will change the way supplements are being marketed. Having scientific test results will raise the bar on the antioxidant loaded healthy fruit drink supplement market which will be a win-win for everyone involved, customers and companies. This testing will also bring validity to the supplement market, which has never been allowed to join the main stream markets due to the lack of valid testing.

An additional benefit of this new antioxidant loaded healthy berry drink supplement is that it also appears to increase your energy. Several reports have women stating that after drinking the daily three ounce supplement allowance, over a short period of time, they experienced an energy boost that they had not experienced before. It is not anticipated that everyone will experience this energy boost but some have and are experiencing this boost.

If you want to get your hands on this fantastic new drink,

click this link to go DIRECTLY to the Coffee Fruit Beverage marketing site:

Order Your Coffee Fruit Beverage Here

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