Sounds pretty logical, doesn’t it?

On the surface, this type of plan makes perfect sense. If the mentor is being successful with their marketing plan, it would be logical to promote that same plan. The mentor would be able to state what aspects of the plan worked very well and what parts of the plan did not work as planned. If there were questions, the mentor would have the information from their personal testing to explain why something did or did not work

Concern enters into the picture when you have a large number of people enter a program in a short period of time. Each of the new people will probably be shown a marketing plan that is quite similar to what each of the other new marketers is being shown. At that point, you potentially have a large number of people placing nearly identical ads in the same marketing venues. If you look at the ads posted every day, you many examples of this situation.

So, you ask, what is the issue?

The issue, in my opinion, is that three things occur. First, the ads slowly lose their effectiveness due to massive over exposure. The same title appears on multiple ads in a single search. After someone clicks an ad, they ignore the remainder of the ads, or worse, make the determination that the ads are all SPAM and ignores them all.

Second, as happens quite often, the ads are copied and posted literally word for word from their mentor. Again the ad becomes very ineffective after the potential customer clicks several ads only to read identical copy. Or, even worse, the search engines determine that the ads are SPAM and deranks everyone’s ads. This affects everyone, even those whom may have been running the ad for a long period of time.

Third, because of the information that the new marketer has received from their mentor, they advertise in the same venues as their mentor. Again, with a large number of new marketers joining in a short period of time, the new marketers are effectively advertising to a crowd of people in the same program. Then they become discouraged because they don’t get the response to their ads that their mentor has told them that the mentor has had.

Hence, they are preaching to the choir.

So, do you recognize yourself in this scenario? If so, there is a solution and it is not complicated. You need to become a responsible marketer and be responsible for your own ads and ad copy. PERIOD.

So, how do you get away from preaching to the choir?

First, you need to advertise in MANY different venues.  Don’t rely completely on the marketing sites that your system recommends. There are many reputable sites online today. If you are not sure where to find these sites, you can ask your contacts on Facebook and Twitter for their recommendations or ask whoever you are comfortable with asking. Then check out the sites and use the sites that fit your advertising strategy.

Second, I believe everyone needs to study copywriting.  The more you understand about copywriting, the more effective you will be with your entire marketing structure. If you have to rely on someone else to do your writing, you “probably” will always be at the mercy of someone else.  Not effective for long term success unless you have deep pockets.

If you follow these ideas, you will improve your marketing effectiveness and this should improve your bottom line.  Here is an excellent program to improve your copywriting To find out more about how my team and I work to use other sites to improve our marketing, go to: http://www.MLMIntegrityMarketing.com/?t=PTC

© Copyright Distributor Rights Association 2006

This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented Academic references [#4 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500.  You may quote/copy the above but you have to include THIS NOTIFICATION plus a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright violation lawsuit.

BUT, is this a REAL testimonial or just creative advertising?

Many of these testimonials read like they are too good to be true. They could be very accurate but, because of how they are constructed, the testimonial reads like more hype than reality. Rather than simply stating how the product or service did what was advertised, the testimonial gives an almost unbelievable account of results. In many cases this causes the testimonial to backfire on its effect.

So, how did the testimonial go from effective to hype?

Like everything else in the world, there is a creeping change that occurred. Gradually people changed the context of the testimonial to be more like an ad than that of the original testimonial.  Once these revised testimonials got to the market, and people realized that the context had changed, they became less effective.

If you are writing a testimonial but constructing it like an ad, there is a high probability that it will not work. You can’t hide an ad, regardless of the context, under the guise of something else. Today’s market has seen almost every type advertising that you can present.  They understand when marketers are using a form of communication that does not fit the original meaning. As the saying goes, you can fool some of the people some of the time….

What is a true testimonial and how can you identify one?

A functional testimonial has several very significant differences from a sales ad. For instance, the testimonial will usually state the results of using the product or service rather than the benefits of trying the product or service.  A true testimonial will be written in the first person context rather than the third person. It will use I or me in describing the person using the product or service. Typically it will be three or four sentences long.

By contrast, a testimonial as an ad will be longer in length. Some are several paragraphs long. My experience of testimonials is that they are very seldom that long. Most people just won’t write that much.  Most testimonials are also worded with conversation words versus sales type words. They are worded as if you are telling a friend about your experience rather than if you are trying to convince a friend to use the product or service.

So, the bottom line is quite simple. If you are going to use testimonials, and I highly recommend that you do, have you customer write it from their experience.  Do not reword or edit it. If you change it, other than not being a true testimonial, you most likely will lose the context you were trying to capture. Then your target market will begin to distrust you and your words. That is bad.

My team and I connect with our market because we have learned how to show them the benefits of working with us. To learn how we accomplished this, go to:  http://www.MLMIntegrityMarketing.com/?t=ial and see what we teach our associates.

So how do you determine if your leader is the leader you want to work with?

Some sponsors do what leaders need to do.  They motivate you when you need it.  They try to understand what makes you tick. They want and need to understand your goals and what gets your blood racing.  Ultimately, they become both a friend and mentor.

Sometimes, the sponsor doesn’t fulfill the role of a leader. After they get you signed up, they disappear. This happens way too often. Then the marketer struggles to make any money and, most likely, drop out of the business after six to nine months.

So, how do you know which type of sponsor is recruiting you?

Unfortunately, there is not a clear cut answer to this question.  Probably the best course of action is to have a set of questions that you need answered.  Then you need to interview your prospective sponsor to see how they answer your questions. You also need to understand that some sponsors will not take kindly to being interviewed.  They will state that they are the leader and you need to follow what they say. This may or may not be good for you.

If you are new to the MLM world, there are many things that your sponsor may not tell you. They may not tell you what to do after you tap out your warm market. They may give you vague instructions, like make a list of 100 people that you know and go talk to them. Handing out flyers, holding in home meetings, explain your business to any one that will listen, etc. etc. are other things that they may have you do.

This may work for some people. However, this marketing strategy has done more damage to the network / MLM market that anything else. If a person is not a salesman, they will fail miserably if they try to market their product this way. They need a different marketing strategy.

A good sponsor will have a plan to get the new person going. They will try to understand the comfort level for a given marketing plan and explain how to implement this plan. Most good sponsors have a range of marketing strategies that can be adapted to fit most any situation or person. They understand that there is not a single solution for getting everyone successful, so they change their plan to fit the person.

There are also a percentage of marketers that don’t want their sponsors help. They have been there, done that. Sometimes they know more than their sponsor but, because of their situation, join an opportunity under a less experienced sponsor. As a sponsor, you should then try to learn everything you can from this team member.

In conclusion, when you are considering joining a new opportunity, make sure you know what your sponsor will do for you and what you will be doing for them. Just remember that the goal is for everyone to be successful. To learn how my team and I can help you to be successful in my business, go to http://tr.im/emmfor to see how our marketing system changes the rules.

Why do you go to work every day?

For the money to maintain your standard of living? To be “able” to go on vacation?  To  keep from starving to death?

The employee is a very specific type of individual. This type of person wants only to do what they are instructed to do.  They may not be happy doing a particular job but it is better than having to make a decision on what to do to get paid.  Most of these people are quite good at what they do, they just don’t want the responsibility for the task at hand. They are usually very punctual and reliable. For most people, this is all they want out of life.

However, there is a large group of people that can’t stand the thought of someone else telling what they need to do. These people are called business owners and/or entrepreneurs. Although many use these titles interchangeably, they are quite different types of people.  The business owner may be an entrepreneur but an entrepreneur is much more than a business owner.

A business owner usually identifies themselves with the business only. When you ask them “What do you do?”, they are quite specific. They will reply “I run a XXXX business”.  If you check back on them in five years, they are still running the same business.

An entrepreneur, on the other hand, will respond quite differently to the question “What do you do?”. Many times an entrepreneur will answer something like “I’m running an online business, I’m running a charity for XXXX, I’m starting a new business to do XXXX, … etc.”  They seem to be always working on something new. This is just the way they are. If you were to check back on them in five years, they probably would have added four or five new ventures to their stable of products and will be working on new ideas also.

Why do these people work for themselves?

That answer lies within each individual person.  Most of the base answers begin with “I want to ….” and then go on to expound on the goals that each person has established for themselves.  Many times these goals are about the ability to give to the community or to a specific cause. Some are about very personal reasons, such as providing financial support to a cause in support of a friend or family member.

Some people are in business by themselves because they don’t want to conform to the rules that apply in most other companies. They believe that they are capable of earning a respectable income and what to have the ability to determine what they do and when. They understand that if they don’t produce something of value, they don’t get paid. They also understand that if they produce something of value, the world may beat a path to their door.

Are you an entrepreneur that is stuck in an employee mode?  Do you have the desire to actually step away from the structured employee world to be able to set your own course?

If that sounds like your thoughts, you can explore the entrepreneur world without severing the ties of your current job. To start the transition process, go to: http://www.Millionaire-Marketing-Plan.com/?p=emmfor to learn what it takes to grab your niche in the world.

Unfortunately, this situation may have nothing to do with you.  Your sponsor doesn’t understand this or even how to explain this issue to you.  Fortunately, this issue is easily explained … if you understand basic mathematics.

Mathematics?

Yes, this is a quite simple math problem.  You see, in any sales business, you get paid based on the quantity of products that you sell.  The more of your product that you sell, the more money that you make.  Quite simple. Unfortunately, there is a huge second factor that enters into this equation that will impact your total income, especially if you are running your own business.

This factor is the amount of money you earn per transaction.  You are probably saying that this won’t make THAT much difference, will it?  Yes, the difference in the amount that you earn per transaction will make a tremendous difference in your income. The example below will show the graphic difference. This will be a simple example but has real world implications.

First, some base information.  Typically, one percent (1%) of your prospects will purchase your product or service. In addition to this, only about one percent (1%) of the people that read you ad will respond to it.  Then you get to the real kicker, only one percent (1%) of the people that see your ad will even bother to read it.

So, here are the numbers.  You need one hundred (100) prospects to get a customer. To get the one hundred prospects, you will need to have ten thousand (100 X 100) people to read the ad.  Now for the scary number.  You need one million (1,000,000) views to get your single customer.

So, by now, you are probably asking what this has to do with anything.  PLENTY.

For instance, say you earn ten dollars ($10.00) per sale.  For your one million views you just made ten dollars.  Do this ten times per month and you just made one hundred ($100) dollars.  CONGRATULATIONS.  In five months you are broke and your business is probably on life support or worse.

OK, say you bought into a better system and you are making one hundred ($100.00) per sale. You are doing better because you have now made one thousand ($1,000.00).  This means that you will struggle for a YEAR and then probably still bail out because your effort is not being rewarded the way that you think it SHOULD be.

Now, what if you were to join a large dollar program?  Say you could earn one thousand dollars ($1,000.00) per sale.  This would put ten thousand ($10,000.00) in your pocket for ten sales.  NOW YOU ARE TALKING.  Now you have a business with enough income to allow you to grow your business to a level that is sustainable.

Unfortunately, too many people join the small dollar programs and then complain that they can’t make any money…AND…they are correct.  The odds are greatly stacked against them.  Now if you are looking for pocket money, yes, a small dollar program will fulfill your needs.  If, however, you are looking to put some decent money in you pocket, a small dollar program will drive you out of the business.

So, what do you do?

My suggestion is quite simple.  Visit:  http://www.Millionaire-Marketing-Plan.com/?t=wp to see the strategies and techniques that I learned to make my business profitable.

Like most marketers, you got into this great business because you wanted more than your J.O.B. was giving you.  You wanted to get away from the day to day B.S. that happens in most workplaces.  You desired to earn an income that will never materialize at your current position.  You have heard about the income of some of the top earners in the network marketing world and have thought to yourself….that is what I need to earn.

So, you stepped into the world of network/MLM marketing.

Then the reality stepped in.  You discovered that network marketing was FAR from a cake walk.  Your income the first several months was practically nonexistent. So, you kept learning and doing.  And learning and doing. And learning and doing.

After a while, your “significant other” started to ask some pretty pointed questions, such as “where is the money”, “I thought this was going to make us a bunch of money”, “how much is this costing us”, etc, etc.

You probably followed one of two courses of action to respond to these questions.  Either you didn’t answer directly or you gave the standard “this is a business and it takes time to get everything running”.  Either way, you were probably quite uncomfortable in answering. The answer was the real issue to these questions.

They weren’t asking “why aren’t you making money” they were asking “why are you trying to be different from everyone else around us”.

So, now what?

Basically, you have one decision to make … are you in or are you out?

Yes, building ANY business takes time and effort.  There are times when you will feel like chucking the whole thing….but you keep on because you “know” what exists at the end of the rainbow. You know that the business will take off when you reach the right mental state.  You know this because the business people that you are associating with have that “made it” have told you “it” is worth the effort.

BUT, what about the questions that you keep getting about “when”?

After you understand that the question is more about why you are not “conforming to the clan” than anything else, you can structure an answer to these questions.  The simple version is that you will always be the same as the people that you associate with every day.  If you associate with people that make minimum wage, you most likely will stay at that income level.

The other saying — if you want to soar with the eagles, you have to fly with the eagles – is the ONLY answer.  Nothing else matters.

So, how do you learn to fly with the eagles?  For starters, go to:  http://tr.im/emmfor and you will see some of the “eagles” that are in my group. Then you need to follow my example.

*** The MAIN Reason Most People FAIL ***

LACK OF MARKETING TRAINING & SUPPORT.

It is ridiculous to think that bugging
your friends and family could be a solid
foundation for ANY business.

Why?

Reason #1: They are Unqualified & Not Targeted

Most of your Warm Market is NOT interested in
starting a home bus!ness online and NONE of them
came to you…you were the hunter…THIS IS KEY!

Reason #2: Quantity

I don’t care how many people you know, you will
never be able to run enough numbers with your
warm market.

Think about this…

What if I could show you how to generate 50-100
laser targeted leads per day from the comfort
of your home utilizing a little thing called
the internet.

When was the last time you showed 50 plans
in one day…or ANY day…on autopilot?

Oh….and when you do it this way,  there is
no chasing after your Uncle Joe and Aunt Sue.
They chase you.

Are you starting to see the big picture?

Before we move forward there is one major
theme behind this “thing” we’re about to
go over…this is absolutely CRITICAL to your
success in this industry…and its called…

ATTRACTION MARKETING

This system is built around the philosophy of
Attraction Marketing and is the best possible
tool we could provide to you — in regards to
educating you so that you could really grasp
this concept:

http://tr.im/iOvm

Our entire journey together will only succeed
if you learn this RIGHT NOW! Go pick up the
most valuable piece of information you will EVER
review:

http://tr.im/iOvm

In today’s MLM marketing world, there are two types of people in business – the Marketer and the Wanna Be. If you are marketing for an MLM, how do you know which category you fall into? The answer is actually quite simple. If you are making less money than you are spending for more than four months – you’re a wanna be. Sorry.

If you are bringing in much more than you are spending, congratulations, you are in the 3% that MAY survive in the MLM industry. Why the “MAY” survive? Unfortunately, in the MLM world, your position is really never secure. Many marketing agreements are skewed to the company’s advantage at the expense of the marketer.

How can the marketing agreement be skewed?

A marketing agreement may give the company the right to move people between legs, at their discretion, actually control the amount of contact you can have with your leads, or, in some cases, actually “confiscate” your entire downline. When this happens, your “business” dies. DEAD.

So, what can you, as a marketer, do about this situation?

Several things actually. You must understand that you really don’t have a business if the company owns the leads. You are just “using” the company’s products or services to earn some money. Not a very good situation to be in. A better situation is to be involved in a company where you control your leads.

Next, before signing any marketing agreement, read the document carefully. Understand what you can and cannot do. Understand what you can advertise. Some companies do not allow the use of the company name in their advertising. Understand who controls the leads and how they are contacted. If you can’t market to your leads effectively, building your business is very hard.

Finally, if you have total control over your leads, congratulations, you now have your business. If your present opportunity changes to where it is not working for you, you have the ability to take your “people” and move to a new opportunity. This means your business continues because your people will believe and follow you.

So, what do you do if you are in the “wanna be” category?

First, click the link below to start your learning process. No, I’m not selling anything. I’m giving you access to a unique set of tools and the training to use them effectively to build you business. These tools will work with ANY business.

What if you don’t have a primary business? We can tackle that later – first we have to get you on track learn how to market. So click the link and let’s get started.

http://www.MLMIntegrityMarketing.com/?t=MLM

To Your Continued Success,

Bill Palte

email billpalte@gmail.com

Phone 419-233-3223 EST (USA)

Blog http://billpalte.ws

http://www.MLMIntegrityMarketing.com/?t=MLM

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Then you take the companies that were recommended and do the same due diligence.

Uh-oh.

Seems like you found a different site that now states that THESE two companies are in fact scams.  Seems like each author is promoting different businesses as not being scams. What goes?

Well, I believe you were just reeled into the newest form of advertising, the Scam Review.

In this process, a scam review is presented, hopefully factual, to give you the low-down of how the business “supposedly” operates.  Whether it is factual or not is in the eyes of the beholder. Personally, many MLM’s are some version of a scam, but not because of the product, but because of how the business is marketed and operated. When the focus is on recruiting instead of the product, the business is probably doomed to fail.

So, how does anyone determine what is legitimate and what is a scam?

First, remember, anyone can post anything on the internet. Second, complete the due diligence of the business.  Research how the company operates, what their products do (or don’t do). Look for the principle business partners and what their individual histories are, what legal issues they have had, how long they have been running the business, and is there on-going legal action. Then go to the online social sites and ask questions.  Ideally, you are looking for people that have been with the company for a long time and, also, for people that were in the business and then left.  Weigh the opinions of both sides. Realize that the truth is probably somewhere in the middle.

After all of the research, you then have to decide if the company is such that you would be glad to be part of the organization.  If so, congratulations, you found your business.  If not, keep looking.  You ideal business exists, you just need to do more research.

So what about the “scam review” sites?

When you look, just remember, you may be looking at advertising instead of a factual business review.

Bill Palte is an expert online business builder and marketing coach in the Network Marketing Industry. He teaches entrepreneurs how to use the internet and online marketing systems to generate their own leads and build their businesses FAST.

Visit his website at:      http://www.MLMIntegrityMarketing.com/?t=ARTF
(copy and paste the link into your browser)