The first of their product line is a drink that is being marketed as an energy drink called XOWii Energy. They are also listing a XOWii Thin and a XOWii Ultra as upcoming products.

The company executive management consists of three gentlemen with extensive experience in the investment and banking industry and a business development specialist with 15 years of health and wellness industry experience. This group is the driving force behind bringing XOWii to the market. The company is striving to enter the exploding functional beverage market and capitalize on the growing excitement.

In reviewing the company literature, there is a serious lack of information concerning XOWii’s training and marketing programs. The compensation plan appears to be similar to the other main contenders in the market. The remaining information appears similar to the other main contenders on the market.

As the basis of this XOWii Scam Review, this author has reached the conclusion that this company is trying to shirttail itself into a market position based on the success of the other contenders.  Based on the information presented by the company, XOWii is providing a very limited profile as compared to the other companies. Much of the data appears to be formatted to mirror the information being presented by others.

The most interesting point appears to be the use of the term “coffee cherry”.  Having some knowledge of the marketing of the coffee fruit, this is quite interesting. Since another company is also marketing the coffee fruit as a functional beverage, XOWii appears to be trying to capture this momentum. Much of the literature provided by the company seems to be a play on the other company’s data.

Is XOWii a scam?  That question is very hard to qualify. XOWii appears to be a company that is trying to be something that it is not.

XOWii appears to be a company constructed by people who understand the new buzz about the functional beverages.  They are trying to capture the hype while it is still fresh on the market.  Because the company executive management has very little functional beverage experience or network marketing experience, it appears to that they are trying to bring in people who have that knowledge and experience. It also appears that the company is just trying to do the minimum that is required just to obtain a market presence.

So, to conclude this XOWii Scam Review, what do you do if you are contacted about joining XOWii?

In my opinion, that is a personal choice. XOWii may be a great company, in time. They are trying to step into an extremely competitive market, network marketing, that has a very competitive product. The coffeeberry® fruit is very tightly controlled by several companies thru several international patents. This fact will make this market very difficult and competitive. Trying to bypass the legal issues will require a significant effort.

If you are looking for a functional beverage company that has an established marketing plan, you need to go to:  http://CBD.MLMIntegrityMarketing.com If you decide to step into XOWii as a beverage company and want to benefit from an established marketing system, go to:  http://MLMIntegrityMarketing.com