BUT, is this a REAL testimonial or just creative advertising?

Many of these testimonials read like they are too good to be true. They could be very accurate but, because of how they are constructed, the testimonial reads like more hype than reality. Rather than simply stating how the product or service did what was advertised, the testimonial gives an almost unbelievable account of results. In many cases this causes the testimonial to backfire on its effect.

So, how did the testimonial go from effective to hype?

Like everything else in the world, there is a creeping change that occurred. Gradually people changed the context of the testimonial to be more like an ad than that of the original testimonial.  Once these revised testimonials got to the market, and people realized that the context had changed, they became less effective.

If you are writing a testimonial but constructing it like an ad, there is a high probability that it will not work. You can’t hide an ad, regardless of the context, under the guise of something else. Today’s market has seen almost every type advertising that you can present.  They understand when marketers are using a form of communication that does not fit the original meaning. As the saying goes, you can fool some of the people some of the time….

What is a true testimonial and how can you identify one?

A functional testimonial has several very significant differences from a sales ad. For instance, the testimonial will usually state the results of using the product or service rather than the benefits of trying the product or service.  A true testimonial will be written in the first person context rather than the third person. It will use I or me in describing the person using the product or service. Typically it will be three or four sentences long.

By contrast, a testimonial as an ad will be longer in length. Some are several paragraphs long. My experience of testimonials is that they are very seldom that long. Most people just won’t write that much.  Most testimonials are also worded with conversation words versus sales type words. They are worded as if you are telling a friend about your experience rather than if you are trying to convince a friend to use the product or service.

So, the bottom line is quite simple. If you are going to use testimonials, and I highly recommend that you do, have you customer write it from their experience.  Do not reword or edit it. If you change it, other than not being a true testimonial, you most likely will lose the context you were trying to capture. Then your target market will begin to distrust you and your words. That is bad.

My team and I connect with our market because we have learned how to show them the benefits of working with us. To learn how we accomplished this, go to:  http://www.MLMIntegrityMarketing.com/?t=ial and see what we teach our associates.

So how do you determine if your leader is the leader you want to work with?

Some sponsors do what leaders need to do.  They motivate you when you need it.  They try to understand what makes you tick. They want and need to understand your goals and what gets your blood racing.  Ultimately, they become both a friend and mentor.

Sometimes, the sponsor doesn’t fulfill the role of a leader. After they get you signed up, they disappear. This happens way too often. Then the marketer struggles to make any money and, most likely, drop out of the business after six to nine months.

So, how do you know which type of sponsor is recruiting you?

Unfortunately, there is not a clear cut answer to this question.  Probably the best course of action is to have a set of questions that you need answered.  Then you need to interview your prospective sponsor to see how they answer your questions. You also need to understand that some sponsors will not take kindly to being interviewed.  They will state that they are the leader and you need to follow what they say. This may or may not be good for you.

If you are new to the MLM world, there are many things that your sponsor may not tell you. They may not tell you what to do after you tap out your warm market. They may give you vague instructions, like make a list of 100 people that you know and go talk to them. Handing out flyers, holding in home meetings, explain your business to any one that will listen, etc. etc. are other things that they may have you do.

This may work for some people. However, this marketing strategy has done more damage to the network / MLM market that anything else. If a person is not a salesman, they will fail miserably if they try to market their product this way. They need a different marketing strategy.

A good sponsor will have a plan to get the new person going. They will try to understand the comfort level for a given marketing plan and explain how to implement this plan. Most good sponsors have a range of marketing strategies that can be adapted to fit most any situation or person. They understand that there is not a single solution for getting everyone successful, so they change their plan to fit the person.

There are also a percentage of marketers that don’t want their sponsors help. They have been there, done that. Sometimes they know more than their sponsor but, because of their situation, join an opportunity under a less experienced sponsor. As a sponsor, you should then try to learn everything you can from this team member.

In conclusion, when you are considering joining a new opportunity, make sure you know what your sponsor will do for you and what you will be doing for them. Just remember that the goal is for everyone to be successful. To learn how my team and I can help you to be successful in my business, go to http://tr.im/emmfor to see how our marketing system changes the rules.

Unfortunately, this situation may have nothing to do with you.  Your sponsor doesn’t understand this or even how to explain this issue to you.  Fortunately, this issue is easily explained … if you understand basic mathematics.

Mathematics?

Yes, this is a quite simple math problem.  You see, in any sales business, you get paid based on the quantity of products that you sell.  The more of your product that you sell, the more money that you make.  Quite simple. Unfortunately, there is a huge second factor that enters into this equation that will impact your total income, especially if you are running your own business.

This factor is the amount of money you earn per transaction.  You are probably saying that this won’t make THAT much difference, will it?  Yes, the difference in the amount that you earn per transaction will make a tremendous difference in your income. The example below will show the graphic difference. This will be a simple example but has real world implications.

First, some base information.  Typically, one percent (1%) of your prospects will purchase your product or service. In addition to this, only about one percent (1%) of the people that read you ad will respond to it.  Then you get to the real kicker, only one percent (1%) of the people that see your ad will even bother to read it.

So, here are the numbers.  You need one hundred (100) prospects to get a customer. To get the one hundred prospects, you will need to have ten thousand (100 X 100) people to read the ad.  Now for the scary number.  You need one million (1,000,000) views to get your single customer.

So, by now, you are probably asking what this has to do with anything.  PLENTY.

For instance, say you earn ten dollars ($10.00) per sale.  For your one million views you just made ten dollars.  Do this ten times per month and you just made one hundred ($100) dollars.  CONGRATULATIONS.  In five months you are broke and your business is probably on life support or worse.

OK, say you bought into a better system and you are making one hundred ($100.00) per sale. You are doing better because you have now made one thousand ($1,000.00).  This means that you will struggle for a YEAR and then probably still bail out because your effort is not being rewarded the way that you think it SHOULD be.

Now, what if you were to join a large dollar program?  Say you could earn one thousand dollars ($1,000.00) per sale.  This would put ten thousand ($10,000.00) in your pocket for ten sales.  NOW YOU ARE TALKING.  Now you have a business with enough income to allow you to grow your business to a level that is sustainable.

Unfortunately, too many people join the small dollar programs and then complain that they can’t make any money…AND…they are correct.  The odds are greatly stacked against them.  Now if you are looking for pocket money, yes, a small dollar program will fulfill your needs.  If, however, you are looking to put some decent money in you pocket, a small dollar program will drive you out of the business.

So, what do you do?

My suggestion is quite simple.  Visit:  http://www.Millionaire-Marketing-Plan.com/?t=wp to see the strategies and techniques that I learned to make my business profitable.

How the term, the automatic income reducer, was derived is really not important and who ultimately coined the word is hard to distinguish but it is an excellent term. What the term represents is one of the reasons that people struggle in network marketing. This term presents an idea that causes people not to concentrate on building their business because they are distracted.

So, is this term hype or is there really something with sustenance here?

Depending on whom you discuss this topic with, many different opinions surface.  The best discussion I have heard comes from Cedrick Harris of Team Takeover Marketing Inc.  His take on this topic is quite interesting. He believes most of the people struggling in network marketing do so because of a very simple calculation. In Cedrick’s opinion, people that have a large number of televisions and / or very large televisions in their home seem to struggle in network marketing.

In Cedrick’s opinion, many people with large televisions and / or a large quantity of televisions in their homes. Unfortunately, every hour that a marketer spends in front of the television is an hour that they are probably not spending on their marketing or their marketing education. Presuming that the average marketer spends 2 hours per day watching television works out to 56 hours per month or 672 hours per year.  Imagine what could be added to a marketer’s knowledge if those 672 hours were devoted to marketing training.  The thought is mind boggling.

Cedrick has a unique point of view concerning televisions and the struggling network marketer.  He believes that the total horizontal inches of televisions in the home should equal the total horizontal inches of marketing training materials in the home. For instance, if there are three 42 inch televisions, that would be 126 inches of television.  If the marketer would have 126 inches of marketing material, that would be a quite large book shelf.  A quick walk through the house would determine if, in fact, that book shelf existed. Very seldom will that book shelf be found.

A different but similar fact seems to put validity into this discussion.  For years, research on wealthy individuals has proven that these people, almost without exception, have large reading libraries in their homes. It appears that the larger the library, the wealthier the people seem to be. Here in lies the eternal “chicken and egg” question, did they person become wealthy because they read many books or did they read the books to become wealthy?  The answer seems rhetorical but the result is the same.  Large numbers of books in a personal library USUALLY equal large amounts of wealth.

So, according to some of the current theories, if you want to be successful in network marketing, get rid of your televisions.  OK, not all of them, but if you have a large horizontal total of televisions, they are probably hurting your marketing.  Decreasing the time in front of the television will allow you to put more hours into your marketing and marketing training, which will increase your marketing income.

So, turn off your automatic income reducer, the television. Get the training material out of the pile and continue to increase your marketing education. Your wallet will appreciate the extra padding. Need some training material, go to: http://www.MLMIntegrityMarketing.com

*** The MAIN Reason Most People FAIL ***

LACK OF MARKETING TRAINING & SUPPORT.

It is ridiculous to think that bugging
your friends and family could be a solid
foundation for ANY business.

Why?

Reason #1: They are Unqualified & Not Targeted

Most of your Warm Market is NOT interested in
starting a home bus!ness online and NONE of them
came to you…you were the hunter…THIS IS KEY!

Reason #2: Quantity

I don’t care how many people you know, you will
never be able to run enough numbers with your
warm market.

Think about this…

What if I could show you how to generate 50-100
laser targeted leads per day from the comfort
of your home utilizing a little thing called
the internet.

When was the last time you showed 50 plans
in one day…or ANY day…on autopilot?

Oh….and when you do it this way,  there is
no chasing after your Uncle Joe and Aunt Sue.
They chase you.

Are you starting to see the big picture?

Before we move forward there is one major
theme behind this “thing” we’re about to
go over…this is absolutely CRITICAL to your
success in this industry…and its called…

ATTRACTION MARKETING

This system is built around the philosophy of
Attraction Marketing and is the best possible
tool we could provide to you — in regards to
educating you so that you could really grasp
this concept:

http://tr.im/iOvm

Our entire journey together will only succeed
if you learn this RIGHT NOW! Go pick up the
most valuable piece of information you will EVER
review:

http://tr.im/iOvm

In today’s MLM marketing world, there are two types of people in business – the Marketer and the Wanna Be. If you are marketing for an MLM, how do you know which category you fall into? The answer is actually quite simple. If you are making less money than you are spending for more than four months – you’re a wanna be. Sorry.

If you are bringing in much more than you are spending, congratulations, you are in the 3% that MAY survive in the MLM industry. Why the “MAY” survive? Unfortunately, in the MLM world, your position is really never secure. Many marketing agreements are skewed to the company’s advantage at the expense of the marketer.

How can the marketing agreement be skewed?

A marketing agreement may give the company the right to move people between legs, at their discretion, actually control the amount of contact you can have with your leads, or, in some cases, actually “confiscate” your entire downline. When this happens, your “business” dies. DEAD.

So, what can you, as a marketer, do about this situation?

Several things actually. You must understand that you really don’t have a business if the company owns the leads. You are just “using” the company’s products or services to earn some money. Not a very good situation to be in. A better situation is to be involved in a company where you control your leads.

Next, before signing any marketing agreement, read the document carefully. Understand what you can and cannot do. Understand what you can advertise. Some companies do not allow the use of the company name in their advertising. Understand who controls the leads and how they are contacted. If you can’t market to your leads effectively, building your business is very hard.

Finally, if you have total control over your leads, congratulations, you now have your business. If your present opportunity changes to where it is not working for you, you have the ability to take your “people” and move to a new opportunity. This means your business continues because your people will believe and follow you.

So, what do you do if you are in the “wanna be” category?

First, click the link below to start your learning process. No, I’m not selling anything. I’m giving you access to a unique set of tools and the training to use them effectively to build you business. These tools will work with ANY business.

What if you don’t have a primary business? We can tackle that later – first we have to get you on track learn how to market. So click the link and let’s get started.

http://www.MLMIntegrityMarketing.com/?t=MLM

To Your Continued Success,

Bill Palte

email billpalte@gmail.com

Phone 419-233-3223 EST (USA)

Blog http://billpalte.ws

http://www.MLMIntegrityMarketing.com/?t=MLM

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Only Have $500 Or Less To Build Your Business?
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How To Get Massive Growth For Little To No Money.
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Then you take the companies that were recommended and do the same due diligence.

Uh-oh.

Seems like you found a different site that now states that THESE two companies are in fact scams.  Seems like each author is promoting different businesses as not being scams. What goes?

Well, I believe you were just reeled into the newest form of advertising, the Scam Review.

In this process, a scam review is presented, hopefully factual, to give you the low-down of how the business “supposedly” operates.  Whether it is factual or not is in the eyes of the beholder. Personally, many MLM’s are some version of a scam, but not because of the product, but because of how the business is marketed and operated. When the focus is on recruiting instead of the product, the business is probably doomed to fail.

So, how does anyone determine what is legitimate and what is a scam?

First, remember, anyone can post anything on the internet. Second, complete the due diligence of the business.  Research how the company operates, what their products do (or don’t do). Look for the principle business partners and what their individual histories are, what legal issues they have had, how long they have been running the business, and is there on-going legal action. Then go to the online social sites and ask questions.  Ideally, you are looking for people that have been with the company for a long time and, also, for people that were in the business and then left.  Weigh the opinions of both sides. Realize that the truth is probably somewhere in the middle.

After all of the research, you then have to decide if the company is such that you would be glad to be part of the organization.  If so, congratulations, you found your business.  If not, keep looking.  You ideal business exists, you just need to do more research.

So what about the “scam review” sites?

When you look, just remember, you may be looking at advertising instead of a factual business review.

Bill Palte is an expert online business builder and marketing coach in the Network Marketing Industry. He teaches entrepreneurs how to use the internet and online marketing systems to generate their own leads and build their businesses FAST.

Visit his website at:      http://www.MLMIntegrityMarketing.com/?t=ARTF
(copy and paste the link into your browser)

In traditional MLM companies, the marketing program hasn’t changed in years.

People who join an MLM opportunity are instructed to contact family and friends to “convince” them that this new opportunity is the answer to all of their financial problems. Next they are told to make a list of “acquaintances” – at LEAST 100 or more people – and present this new goldmine opportunity to them. The acquaintances will then eagerly hand over their hard earned money to become part of this money making endeavor. After the first two steps, they are encouraged to go to the local shopping center and distribute flyers to everyone they contact. They are told these people will also eagerly hand over their money to join this new found wealth opportunity.

Then reality strikes.

After spending months and usually hundreds of dollars, the eager, new MLM convert is angry, broke, and discouraged because people have avoided him like the plague. Unfortunately, this happens to too many people way too many times.

Fortunately, a new system is changing the MLM playing field FOREVER.

This system is called Attraction Marketing.

The premise is actually quite simple. Have people search for you instead of you searching for them. This concept is not new. For years, sales people have been taught to identify the need of the customer, show how the customer will benefit in resolving a problem in their life or business, and the customer will become the buyer. When your product solves a problem for the customer, you are helping him fix a problem.

Now he may not be aware he has the problem, but your job is to show him how you can help him by getting him to build trust in YOU. If you are not deemed to be trustworthy, you will not succeed.

When you present a compelling need, from the prospective customer’s point of view, he will begin to think of ways to resolve the need. If your marketing presents solutions to his need and he trusts you, you now have a customer. He will come to you and purchase your product or service because you identified his need AND gave him a solution.

The old school MLM companies have not figured this out yet.

Fortunately, this presents a unique and very profitable situation for you. When you learn the correct way to market to your prospective customers, you days of chasing prospects will be gone forever. Customers will come to you, money in hand, to buy your product or service. You will be able to join the 3% of marketers who actually make money.

Imagine what your life would be like if customers continuously presented their money to you. The lifestyle that you always thought was possible will materialize in front of you. Then your friends and family will come to YOU and ask about your “new” life. According to someone whose name I can’t remember – “Success is the best revenge”.

So how do you start this new journey?

First, check out my site for the tools and training to start you on the learning process. Then make the commitment to yourself to become an Attraction Marketer.

You won’t be sorry.

Bill Palte is an expert online business builder and marketing coach in the Network Marketing Industry. He teaches entrepreneurs how to use the internet and online marketing systems to generate their own leads and build their businesses FAST. Visit his website at:

http://www.MLMIntegrityMarketing.com/?t=ARTE

(copy and paste the link into your browser)