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	<title> &#187; marketing</title>
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		<title>11 Realities of Marketing in 2010. Ignore Them At Your Peril.</title>
		<link>http://billpalte.ws/11-realities-of-marketing-in-2010/11-realities-of-marketing-in-2010-ignore-them-at-your-peril/</link>
		<comments>http://billpalte.ws/11-realities-of-marketing-in-2010/11-realities-of-marketing-in-2010-ignore-them-at-your-peril/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:14:10 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[11 Realities of Marketing in 2010]]></category>
		<category><![CDATA[Attraction marketing]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mlmintegritymarketing]]></category>
		<category><![CDATA[MLSP]]></category>
		<category><![CDATA[palte]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[Perry Marshall]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[realities of marketing in 2010]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[From Perry Marshall:

Today's Pay Per Click landscape is a repeat of high school. 
My 1984 marketing story: www.perrymarshall.com/1984

]]></description>
			<content:encoded><![CDATA[<p>From Perry Marshall:</p>
<p>Today&#8217;s Pay Per Click landscape is a repeat of high school.<br />
My 1984 marketing story: <a href="http://www.perrymarshall.com/1984">www.perrymarshall.com/1984</a></p>
<p>If you sell coffee as a commodity, it&#8217;s worth 2<br />
cents a cup. If you sell it as a good, it&#8217;s worth<br />
25 cents a cup. If you sell it as a service it&#8217;s<br />
worth $1.00 a cup. If you sell it as an<br />
experience, it&#8217;s $5.00 a cup. A 250:1 difference<br />
between commodity and experience.</p>
<p>Meaning: Getting ahead by slashing prices is<br />
cutting your own throat. You MUST take a lead from<br />
Starbucks and deliver an entire customer<br />
experience. Move UPSTREAM, not down.</p>
<p>Your marketing plan MUST include Google. Love<br />
&#8216;em, hate &#8216;em, Mother&#8217;s Milk or Big Brother, there<br />
is no avoiding this fact.</p>
<p>If your marketing plan ONLY includes Google,<br />
you&#8217;re an accident waiting to happen. You must<br />
invoke the Unlimited Traffic Technique and elevate<br />
your conversions to a level where you can compete<br />
on any level playing field. Once accept this<br />
reality, you liberate yourself from the mosh pit<br />
of misery and mediocrity.</p>
<p>If you have a successful affiliate business and<br />
it&#8217;s still standing, congratulations. You still<br />
have time to move to higher ground. Time to move<br />
NOW.</p>
<p>After 3 days in Maui (one of the most intense<br />
learning experiences ever) one conclusion everyone<br />
reached at the end of day 3 was this: *Regardless<br />
of where you buy clicks, if you don&#8217;t have an<br />
Autoresponder sequence, you&#8217;re leaving 2/3rds of<br />
the money on the table.*</p>
<p style="text-align: left;">Social Media is a freaking a waste of time</p>
<p style="text-align: left;">compared to just TEN well-written emails. In my</p>
<p style="text-align: left;">opinion if you don&#8217;t have AR&#8217;s in place you&#8217;re</p>
<p style="text-align: left;">lucky to still be alive.</p>
<p>The principle of the Slight Edge says: If<br />
you&#8217;re just 5% better than everyone else you get<br />
50% more of the spoils.</p>
<p>There is no such thing as One Single Ideal<br />
marketing message, anymore than there is One<br />
Single Ideal shrub in the jungle. What you need is<br />
a toolbox of effective hooks that work with<br />
different kinds of people. That is the premise of<br />
the Swiss Army Knife.</p>
<p>Market Research is crucial. In 2004 you could<br />
afford to sling mud against the wall. Not in 2010.<br />
Ask your prospects the right 3 questions and sort<br />
the data right and your chances of success in a<br />
startup go from 5% to 50% overnight.</p>
<p>Most people now are on the defensive. They&#8217;ve<br />
shuttered their doors and windows and they&#8217;re<br />
trying to ride out the recession. That&#8217;s just slow<br />
motion suicide. Those who prevail have decided to<br />
be 21st century alchemists and every single day<br />
they&#8217;re trying to figure out how to deliver a more<br />
awesome customer experience.</p>
<p>Today&#8217;s Pay Per Click landscape is a repeat of<br />
high school. My 1984 marketing story:<br />
<a href="http://www.perrymarshall.com/1984">www.perrymarshall.com/1984</a></p>
<p>Perry Marshall</p>
<p>If you want to get your hands on a system that will help you avoid the perils that Perry mentions above, <a href="http://DV.MLMIntegrityMarketing.com">Get Your Copy of &#8220;Conquer The Internet&#8221; Here</a></p>
<p>You won&#8217;t be sorry.</p>
<p>Please share this important message to everyone.</p>
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		<title>SEO (Search Engine Optimization) – Fact or Fiction?</title>
		<link>http://billpalte.ws/searchengineoptimization/seo-search-engine-optimization-%e2%80%93-fact-or-fiction/</link>
		<comments>http://billpalte.ws/searchengineoptimization/seo-search-engine-optimization-%e2%80%93-fact-or-fiction/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 01:11:04 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[SEO (Search Engine Optimization)]]></category>
		<category><![CDATA[Attraction marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mlm marketing]]></category>
		<category><![CDATA[mlmintegritymarketing]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://billpalte.ws/?p=407</guid>
		<description><![CDATA[Much of the “magic” of SEO is really not that magical.  It is more common sense than anything else.  Yes, there are rules that you need to abide by to stay in the good graces of the search engines.  The rules are not magic but you need to change, slightly, the manner in which you present your material.  ]]></description>
			<content:encoded><![CDATA[<p>Much has been written and discussed, usually passionately, about search engine optimization or, as it is known, SEO.  For many years, SEO was purported to be some type of magic that you had to pay someone to handle the details.  The general consensus was that the &#8220;normal&#8221; person could not handle SEO. To add to this stereotype, the search engines tried to keep an aura of magic in SEO.</p>
<p>Recently, the veil of magic has been lifted.</p>
<p>Much of the &#8220;magic&#8221; of SEO is really not that magical.  It is more common sense than anything else.  Yes, there are rules that you need to abide by to stay in the good graces of the search engines.  The rules are not magic but you need to change, slightly, the manner in which you present your material.  It is not as simple as just locking in a single keyword. It is learning how to lock in the &#8220;feeling&#8221; that the search engines are seeking.</p>
<p>Fortunately, in the past several years, many people have worked very hard to educate everyone who wants to learn about the trials and tribulations of SEO.  They have printed and spoke about everything that is required to excel in SEO.  The real advantage of learning from these experts is that they have assembled tools and techniques that shorten the learning curve. Because these people spent their effort to help others, everyone benefits.</p>
<p>So, what is this &#8220;magic&#8221; that the search engines are seeking?</p>
<p>The easiest way to describe SEO in terms that everyone can understand is &#8220;relevancy&#8221;. The search engines are looking for more than just a single keyword.  They are looking for a pattern of linking words and phrases that add more &#8220;structure&#8221; to the keyword.  SEO is also about how to structure of how everything is tied together.</p>
<p>For instance, Google has tools on its search page that will show the relevant words and phrases for a given keyword or phrase. Then Google also will allow you, using their own tools, to further dissect these words and phrases. By completing the research before you construct your site or article, you have a significant advantage over the person that doesn&#8217;t understand SEO or doesn&#8217;t believe it matters.  Trust me, it does.</p>
<p>The way that you know that your SEO work is doing its job is to do the Google search. When your info show up on the first page of Google &#8230; and stays there &#8230; you have completed your work successfully.  It gives you great, personal satisfaction when everything falls into place and you get your info ranked over people that have been there for a period of time.</p>
<p>The BEST way to &#8220;win&#8221; in SEO is to change your mindset to match what the search engines are looking for.  It isn&#8217;t magic, it is just following a set of rules, much like most other things in life.  The advantage that you have with SEO is that you have feedback very quickly. If your information doesn&#8217;t rank, you didn&#8217;t do your homework.  The good part is that you can always rework what you did until you DO get it right.</p>
<p>So, how do you learn SEO correctly?  Easy.  Go to:  <a href="http://www.mlmintegritymarketing.com/">http://www.MLMIntegrityMarketing.com</a> to learn how my team and I teach others to utilize these same SEO tools to control our spots on the web.</p>
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		<slash:comments>21</slash:comments>
		</item>
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		<title>MLM Marketer or MLM Wanna Be</title>
		<link>http://billpalte.ws/billsupdates/mlm-marketer-or-mlm-wanna-be/</link>
		<comments>http://billpalte.ws/billsupdates/mlm-marketer-or-mlm-wanna-be/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 22:12:23 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Bills Updates]]></category>
		<category><![CDATA[Attraction marketing]]></category>
		<category><![CDATA[Dillard]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[make money from home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mlm]]></category>
		<category><![CDATA[mlm leads]]></category>
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		<category><![CDATA[work at home]]></category>
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		<guid isPermaLink="false">http://billpalte.ws/?p=136</guid>
		<description><![CDATA[In today’s MLM marketing world, there are two types of people in business – the Marketer and the Wanna Be. If you are marketing for an MLM, how do you know which category you fall into?  The answer is actually quite simple. ]]></description>
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<p class="MsoNormal">In today’s MLM marketing world, there are two types of people in business – the Marketer and the Wanna Be. If you are marketing for an MLM, how do you know which category you fall into?<span> </span>The answer is actually quite simple.<span> <span id="more-136"></span> </span>If you are making less money than you are spending for more than four months – you’re a wanna be.<span> </span><span style="text-decoration: underline;">Sorry</span>.</p>
<p class="MsoNormal">
<p class="MsoNormal">If you are bringing in much more than you are spending, congratulations, you are in the 3% that MAY survive in the MLM industry. Why the “MAY” survive? Unfortunately, in the MLM world, your position is really never secure. Many marketing agreements are skewed to the company’s advantage at the expense of the marketer.</p>
<p class="MsoNormal">
<p class="MsoNormal"><span> </span>How can the marketing agreement be skewed?</p>
<p class="MsoNormal">
<p class="MsoNormal">A marketing agreement may give the company the right to move people between legs, at their discretion, actually control the amount of contact you can have with your leads, or, in some cases, actually “confiscate” your entire downline. When this happens, your “business” dies. DEAD.</p>
<p class="MsoNormal">
<p class="MsoNormal">So, what can you, as a marketer, do about this situation?</p>
<p class="MsoNormal">
<p class="MsoNormal">Several things actually.<span> </span>You must understand that you really don’t have a business if the company owns the leads.<span> </span>You are just “using” the company’s products or services to earn some money. Not a very good situation to be in. A better situation is to be involved in a company where you control your leads.</p>
<p class="MsoNormal">
<p class="MsoNormal">Next, before signing any marketing agreement, read the document carefully.<span> </span>Understand what you can and cannot do. Understand what you can advertise.<span> </span>Some companies do not allow the use of the company name in their advertising. Understand who controls the leads and how they are contacted.<span> </span>If you can’t market to your leads effectively, building your business is very hard.</p>
<p class="MsoNormal">
<p class="MsoNormal">Finally, if you have total control over your leads, congratulations, you now have your business.<span> </span>If your present opportunity changes to where it is not working for you, you have the ability to take your “people” and move to a new opportunity.<span> </span>This means your business continues because your people will believe and follow you.</p>
<p class="MsoNormal">
<p class="MsoNormal">So, what do you do if you are in the “wanna be” category?</p>
<p class="MsoNormal">
<p class="MsoNormal">First, click the link below to start your learning process.<span> </span>No, I’m not selling anything.<span> </span>I’m giving you access to a unique set of tools and the training to use them effectively to build you business.<span> </span>These tools will work with ANY business.<span> </span></p>
<p class="MsoNormal">
<p class="MsoNormal">What if you don’t have a primary business?<span> </span>We can tackle that later – first we have to get you on track learn how to market. So click the link and let’s get started.</p>
<p class="MsoNormal">
<p class="MsoNormal"><a href="http://www.mlmintegritymarketing.com/?t=MLM">http://www.MLMIntegrityMarketing.com/?t=MLM</a></p>
<p class="MsoNormal">
<p class="MsoNormal">To Your Continued Success,</p>
<p class="MsoNormal">Bill Palte</p>
<p class="MsoNormal">email<span> </span><a href="mailto:billpalte@gmail.com">billpalte@gmail.com</a></p>
<p class="MsoNormal">Phone<span> </span>419-233-3223<span> </span>EST (USA)</p>
<p class="MsoNormal">Blog <span> </span><a href="../">http://billpalte.ws</a></p>
<p class="MsoNormal"><a href="http://www.mlmintegritymarketing.com/?t=MLM">http://www.MLMIntegrityMarketing.com/?t=MLM</a></p>
<p class="MsoNormal">
<p class="MsoNormal">
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<p class="MsoNormal">Only Have $500 Or Less To Build Your Business?<br />
Don&#8217;t Worry, These Free Videos Will Show You<br />
How To Get Massive Growth For Little To No Money.<br />
<a href="http://etlap1.buildingonabudget.com/">http://etlap1.buildingonabudget.com</a></p>
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<p class="MsoNormal">
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