An independent, published research paper conducted a survey of network marketing organization presidents to determine the amount of money that distributors made.   This independent survey revealed that, as might be expected, distributors earned a range of income.  An average distributor earned $12 per hour, and worked an average of 34 hours a month.  This resulted in earnings of $418 per month.  An above-average distributor earned $33 per hour, and worked an average of 76 hours a month.  This resulted in earnings of $2,523 per month.  A top distributor earned $72 an hour, and worked an average of 169 hours a month.  This resulted in earnings of $12,217 per month.  Of course, it is also possible that below-average distributors earned nothing.  Thus, distributors earned on average, anywhere between $0 per month to $12,217 per month, with an average earnings of $418 per month.  Such supplemental income is vital to pay for such basic living expenses as food, transportation costs, housing, and child care expenses.

© Copyright Distributor Rights Association 2006

This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented references [#3 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500.  You may quote/copy the above but you have to include a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright lawsuit.

Tweet This Post

You have researched your prospective company. You completed your due diligence and everything met your standards. All you have to do is to sign on the line and you are in business. Yet something still doesn’t seem right to you. You keep receiving vague answers when you talk to others members of your leader’s downline.

So how do you determine if your leader is the leader you want to work with?

Some sponsors do what leaders need to do.  They motivate you when you need it.  They try to understand what makes you tick. They want and need to understand your goals and what gets your blood racing.  Ultimately, they become both a friend and mentor.

Sometimes, the sponsor doesn’t fulfill the role of a leader. After they get you signed up, they disappear. This happens way too often. Then the marketer struggles to make any money and, most likely, drop out of the business after six to nine months.

So, how do you know which type of sponsor is recruiting you?

Unfortunately, there is not a clear cut answer to this question.  Probably the best course of action is to have a set of questions that you need answered.  Then you need to interview your prospective sponsor to see how they answer your questions. You also need to understand that some sponsors will not take kindly to being interviewed.  They will state that they are the leader and you need to follow what they say. This may or may not be good for you.

If you are new to the MLM world, there are many things that your sponsor may not tell you. They may not tell you what to do after you tap out your warm market. They may give you vague instructions, like make a list of 100 people that you know and go talk to them. Handing out flyers, holding in home meetings, explain your business to any one that will listen, etc. etc. are other things that they may have you do.

This may work for some people. However, this marketing strategy has done more damage to the network / MLM market that anything else. If a person is not a salesman, they will fail miserably if they try to market their product this way. They need a different marketing strategy.

A good sponsor will have a plan to get the new person going. They will try to understand the comfort level for a given marketing plan and explain how to implement this plan. Most good sponsors have a range of marketing strategies that can be adapted to fit most any situation or person. They understand that there is not a single solution for getting everyone successful, so they change their plan to fit the person.

There are also a percentage of marketers that don’t want their sponsors help. They have been there, done that. Sometimes they know more than their sponsor but, because of their situation, join an opportunity under a less experienced sponsor. As a sponsor, you should then try to learn everything you can from this team member.

In conclusion, when you are considering joining a new opportunity, make sure you know what your sponsor will do for you and what you will be doing for them. Just remember that the goal is for everyone to be successful. To learn how my team and I can help you to be successful in my business, go to http://tr.im/emmfor to see how our marketing system changes the rules.

Tweet This Post

Are you a person that works at a business for someone else?  Most people are.

Why do you go to work every day?

For the money to maintain your standard of living? To be “able” to go on vacation?  To  keep from starving to death?

The employee is a very specific type of individual. This type of person wants only to do what they are instructed to do.  They may not be happy doing a particular job but it is better than having to make a decision on what to do to get paid.  Most of these people are quite good at what they do, they just don’t want the responsibility for the task at hand. They are usually very punctual and reliable. For most people, this is all they want out of life.

However, there is a large group of people that can’t stand the thought of someone else telling what they need to do. These people are called business owners and/or entrepreneurs. Although many use these titles interchangeably, they are quite different types of people.  The business owner may be an entrepreneur but an entrepreneur is much more than a business owner.

A business owner usually identifies themselves with the business only. When you ask them “What do you do?”, they are quite specific. They will reply “I run a XXXX business”.  If you check back on them in five years, they are still running the same business.

An entrepreneur, on the other hand, will respond quite differently to the question “What do you do?”. Many times an entrepreneur will answer something like “I’m running an online business, I’m running a charity for XXXX, I’m starting a new business to do XXXX, … etc.”  They seem to be always working on something new. This is just the way they are. If you were to check back on them in five years, they probably would have added four or five new ventures to their stable of products and will be working on new ideas also.

Why do these people work for themselves?

That answer lies within each individual person.  Most of the base answers begin with “I want to ….” and then go on to expound on the goals that each person has established for themselves.  Many times these goals are about the ability to give to the community or to a specific cause. Some are about very personal reasons, such as providing financial support to a cause in support of a friend or family member.

Some people are in business by themselves because they don’t want to conform to the rules that apply in most other companies. They believe that they are capable of earning a respectable income and what to have the ability to determine what they do and when. They understand that if they don’t produce something of value, they don’t get paid. They also understand that if they produce something of value, the world may beat a path to their door.

Are you an entrepreneur that is stuck in an employee mode?  Do you have the desire to actually step away from the structured employee world to be able to set your own course?

If that sounds like your thoughts, you can explore the entrepreneur world without severing the ties of your current job. To start the transition process, go to: http://www.Millionaire-Marketing-Plan.com/?p=emmfor to learn what it takes to grab your niche in the world.

Tweet This Post

Are you actively marketing a product for an MLM company?  Are you making more than several hundred dollars per month with this MLM?  Are you doing EVERYTHING your sponsor is telling you to do but still losing money?

Unfortunately, this situation may have nothing to do with you.  Your sponsor doesn’t understand this or even how to explain this issue to you.  Fortunately, this issue is easily explained … if you understand basic mathematics.

Mathematics?

Yes, this is a quite simple math problem.  You see, in any sales business, you get paid based on the quantity of products that you sell.  The more of your product that you sell, the more money that you make.  Quite simple. Unfortunately, there is a huge second factor that enters into this equation that will impact your total income, especially if you are running your own business.

This factor is the amount of money you earn per transaction.  You are probably saying that this won’t make THAT much difference, will it?  Yes, the difference in the amount that you earn per transaction will make a tremendous difference in your income. The example below will show the graphic difference. This will be a simple example but has real world implications.

First, some base information.  Typically, one percent (1%) of your prospects will purchase your product or service. In addition to this, only about one percent (1%) of the people that read you ad will respond to it.  Then you get to the real kicker, only one percent (1%) of the people that see your ad will even bother to read it.

So, here are the numbers.  You need one hundred (100) prospects to get a customer. To get the one hundred prospects, you will need to have ten thousand (100 X 100) people to read the ad.  Now for the scary number.  You need one million (1,000,000) views to get your single customer.

So, by now, you are probably asking what this has to do with anything.  PLENTY.

For instance, say you earn ten dollars ($10.00) per sale.  For your one million views you just made ten dollars.  Do this ten times per month and you just made one hundred ($100) dollars.  CONGRATULATIONS.  In five months you are broke and your business is probably on life support or worse.

OK, say you bought into a better system and you are making one hundred ($100.00) per sale. You are doing better because you have now made one thousand ($1,000.00).  This means that you will struggle for a YEAR and then probably still bail out because your effort is not being rewarded the way that you think it SHOULD be.

Now, what if you were to join a large dollar program?  Say you could earn one thousand dollars ($1,000.00) per sale.  This would put ten thousand ($10,000.00) in your pocket for ten sales.  NOW YOU ARE TALKING.  Now you have a business with enough income to allow you to grow your business to a level that is sustainable.

Unfortunately, too many people join the small dollar programs and then complain that they can’t make any money…AND…they are correct.  The odds are greatly stacked against them.  Now if you are looking for pocket money, yes, a small dollar program will fulfill your needs.  If, however, you are looking to put some decent money in you pocket, a small dollar program will drive you out of the business.

So, what do you do?

My suggestion is quite simple.  Visit:  http://www.Millionaire-Marketing-Plan.com/?t=wp to see the strategies and techniques that I learned to make my business profitable.

Tweet This Post

This article is credited to the Harvard Business School.

Network Marketing is being taught at more than 200 colleges, including Harvard Business School.  After Extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must have in order to make it a most desirable opportunity. They are as follows:

1) The company must be at least 18 months old.

2) The company must have a product that is highly consumable. Having a product that is highly consumable means repeated sales, thereby guaranteeing customer loyalty versus a one-time sale and having to source new customers.

3) It needs to be a “ground floor opportunity”. Harvard Business School suggests that in order for the opportunity to qualify as ground floor the number of existing reps must be less than 1% of the total population of the country where the company is operating. In the United States, this figure is equal to 1.5 million people. If the company has less than 100,000 distributors, Harvard Business School considers it to be ONCE-IN-A-LIFETIME opportunity.

In addition, Harvard Business School states there are four distinct stages of growth in a network marketing company.   They are as follows:

1) Foundation- This usually last approximately six months and is when a company develops its products and marketing plan.

2) Concentration-This period lasts approximately 2 to 4 years from when the distributor network is started.

3) Momentum- This period lasts 2-4 years also. This is when the company experiences phenomenal growth and distributorships’ businesses explode. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, it reaches what is called critical mass(Sales go vertically right off the graph)

For example, when Herbalife reached $50 million, sales jumped to $151 million in only 12 months and they added over 800,000 new distributors to their organization. Say an organization is producing a bonus check in the amount of $1,000.00 per month. When the company reaches critical mass, distributors automatically experience a 10 fold increase in their earnings. In other words a $1,000.00 check per month becomes $10,000.00 per month. This is the reason for getting involved on the ground floor, so you will experience the benefits of explosive growth

4) Stability- This is the period that lasts for the life of the company. A network marketing company that is dedicated to the success of its distributors will experience longevity, thereby insuring that an active distributorship will realize continued earnings growth

So, based on this data, the people that are preaching about waiting until a company is 4 years old lose out on the true, high dollar positions.  If you are NOT in by year 4, you will make money BUT the upline makes SUBSTANTIALLY more money…because of their position.

NOW… do you need another reason to get in??

GET IN NOW:  http://CB.MLMIntegrityMarketing.com

Tweet This Post

Many conversations have occurred on the concentration factor required to be successful in network marketing. Numerous articles have been written and published on why people fail in network marketing. The net effect of all of this attention is that this subject has been researched, dissected, and preached about.  Although many items occur on the list of distractions, the largest culprit or automatic income reducer appears to be somewhat unanimous and that is the television.

How the term, the automatic income reducer, was derived is really not important and who ultimately coined the word is hard to distinguish but it is an excellent term. What the term represents is one of the reasons that people struggle in network marketing. This term presents an idea that causes people not to concentrate on building their business because they are distracted.

So, is this term hype or is there really something with sustenance here?

Depending on whom you discuss this topic with, many different opinions surface.  The best discussion I have heard comes from Cedrick Harris of Team Takeover Marketing Inc.  His take on this topic is quite interesting. He believes most of the people struggling in network marketing do so because of a very simple calculation. In Cedrick’s opinion, people that have a large number of televisions and / or very large televisions in their home seem to struggle in network marketing.

In Cedrick’s opinion, many people with large televisions and / or a large quantity of televisions in their homes. Unfortunately, every hour that a marketer spends in front of the television is an hour that they are probably not spending on their marketing or their marketing education. Presuming that the average marketer spends 2 hours per day watching television works out to 56 hours per month or 672 hours per year.  Imagine what could be added to a marketer’s knowledge if those 672 hours were devoted to marketing training.  The thought is mind boggling.

Cedrick has a unique point of view concerning televisions and the struggling network marketer.  He believes that the total horizontal inches of televisions in the home should equal the total horizontal inches of marketing training materials in the home. For instance, if there are three 42 inch televisions, that would be 126 inches of television.  If the marketer would have 126 inches of marketing material, that would be a quite large book shelf.  A quick walk through the house would determine if, in fact, that book shelf existed. Very seldom will that book shelf be found.

A different but similar fact seems to put validity into this discussion.  For years, research on wealthy individuals has proven that these people, almost without exception, have large reading libraries in their homes. It appears that the larger the library, the wealthier the people seem to be. Here in lies the eternal “chicken and egg” question, did they person become wealthy because they read many books or did they read the books to become wealthy?  The answer seems rhetorical but the result is the same.  Large numbers of books in a personal library USUALLY equal large amounts of wealth.

So, according to some of the current theories, if you want to be successful in network marketing, get rid of your televisions.  OK, not all of them, but if you have a large horizontal total of televisions, they are probably hurting your marketing.  Decreasing the time in front of the television will allow you to put more hours into your marketing and marketing training, which will increase your marketing income.

So, turn off your automatic income reducer, the television. Get the training material out of the pile and continue to increase your marketing education. Your wallet will appreciate the extra padding. Need some training material, go to: http://www.MLMIntegrityMarketing.com

Tweet This Post

According to a recent survey, over 80% of the population is committing a serious lifestyle error. They are banking their entire livelihood on a single income. If that one income stream is disrupted, they will face a serious financial situation.

Throughout history, many financial experts has extolled the need for financial diversity.  They understood the risks of only having a single source of income and have written many books and articles explaining that risk.  Unfortunately, a large percentage of the world still doesn’t understand diversifying. They understand the concept but are afraid to deviate from the status quo for fear of alienating their friends and family.

Many of the decisions people make throughout their lives are predicated on their upbringing. They have been taught to do what their leaders (parents and grandparents) are doing and not to try new, risky adventures. This concept has its roots in early creatures where survival of the individual was necessary the good of the group. The larger the group, the better the chances of surviving an attack from predators or other clans.

The risk of this style of upbringing is that new concepts are considered exceptionally risky, whether they are or not. Because the clan dictates what is acceptable and unacceptable, new thoughts are quickly ridiculed and dismissed. It takes an unusual amount of effort and fortitude to survive the efforts of the clan to kill an idea. Not that the idea is good or bad, it’s just different and that is unacceptable.

In today’s world, that used to mean working a job for 30 or 40 years and retiring. People who moved between jobs who called job-hoppers and usually felt the wrath of the clan. They were ridiculed for failing to stay in that one position, like their ancestors did. Whether they were able to improve their lifestyle was irrelevant. They were different and that was not acceptable.

People who worked in direct sales seemed to be the people that were disliked the most. Because of the quantity of true scam artists, the salesman was considered a scam artist whether he was legitimate or not. These salesmen, because of their nature, were also people that understood the benefit of having multiple products to sell.  That way they almost always had something of interest to everyone. This allowed them to make a sale when other people that didn’t have multiple products would walk away empty handed.

As sales and marketing evolved, these people taught their protégés the way they were  selling and how to incorporate that thought process into their lives. As this passed from generation to generation, more and more people began to understand the financial benefits of having these multiple income sources. At some point, this process came to be called multiple streams of income.

Unfortunately, because this concept is different from the traditional, single income source, many people today still don’t understand.  They don’t understand that multiple income streams will allow fluctuations in the market to occur without impacting the total income. The more streams of income that exist, the better the chance of having your lifestyle survive market changes. You don’t have to panic because something changes.  You also have less financial risk of being laid off or downsized because you are not dependant one only one income source.

The vast majority of today’s marketers have been taught to develop multiple income streams for the reasons listed above. In review, they will have a more stable financial picture. They usually will develop a larger gross income. They tend to have a standard of living that is higher than the people around them.  Usually they will be risk takers, chasing the new opportunities that come on the market to try to grab their piece of the pie before it gets out to the masses.

Today’s marketers are living in the best financial times.  They have the opportunity, and because of online marketing, the total number of opportunities available is almost mind boggling. Any marketer that does not have at least three different income streams is missing the boat.  Only marketing a single product or service is grossly inefficient and limits their total income potential.  As with the true direct salesman, the more products one can offer, the better the chance of putting money in your pocket.

If you don’t have multiple income streams of income, it’s time to get with the program.  Your financial health is at risk.  To add a new income stream, go to: http://www.Millionaire-Marketing-Plan.com If you are interested in adding new life and marketing to your existing business, Bill can help at: http://www.MLMIntegrityMarketing.com

Tweet This Post

For years people have direct marketed to potential customers by randomly distributing business cards. Sometimes, they would “drop” the cards so that someone would pick up the card to see what was on it. Usually these cards would have something on them to make the bystander curious about the card so they would pick it up.

Recently, a new version of the dropcard has become famous. The dropcard has been redesigned to look similar to currency but with an advertising message on the back of the card.  The most effective dropcards have been printed to resemble the look of a $100 dollar bill.  These bills have been very effective in many different strategies because they resemble US currency.

To make the dropcards very effective, there must be a compelling message on the card. This will cause enough curiosity so that the person picking up the card will take action on the message. What the message includes seems to be up for discussion on a regular basis but most marketers agree on several items.

First, the message on the dropcard must include a compelling call to action. The message needs to be short and precise so anyone reading the message will know exactly what to do. Typically, the message would be a short statement or question, such as, “You need to check this website NOW” or “Number 1 Home Based Business”.

Second, most messages are better if a phone number is not included on the dropcard. Although this may seem counter productive to many, not having a phone number forces the person with the card to log into the marketer’s system to have their curiosity resolved. This gives the marketer another chance to reinforce his message and to start to build some trust. It also provides more time for the prospect to review the marketer’s information before starting a conversation.

Third, the message on the dropcard must include a website for the prospect to review. Typically, this will be a page that presents an overview of the opportunity and a form to record the prospects contact information.  There is sometimes a phone number for contact since the prospect now has an idea of what product or service is being promoted.

Much has been written and discussed about the most effective marketing strategies for using dropcards but there appears to be a short list of the most effective strategies. These include: gas pump credit card slots, newspapers, tollbooths, clothing stores, and bookstores.  Each of these marketing areas require a specific technique to be effective.  All of these strategies can be implemented most anyplace in the country and are equally effective anyplace.

Now for the disclaimer.

Unfortunately, the dropcard techniques will not get you hundreds on leads everyday.  They will get you a steady, reliable stream of leads, of which most will be highly qualified since they took the time to track you down. These are the type of leads that you are looking for anyway. They will also understand how effective dropcard marketing is since they were discovered using the exact technique.

Unfortunately, most people will start out strong with the dropcards but slowly lose interest. The primary reason is that dropcard marketing is not high glamour.  It’s easy to lose interest since you are not getting the type of leads that you would with pay-per-click, for instance. However, you are also not paying the high cost of pay-per-click with a dropcard marketing strategy. Consistency will make this strategy pay well with time and the cost to get started is quite low.

This is truly a low cost marketing strategy that can be implemented by most everyone.

Order Your DropCards and  learn how to Market Your DropCards Effectively

Tweet This Post

In the marketing arena today, there seems to be two distinct styles of marketers.  The most common type is the old school MLM marketer, what I will call the “used car salesman”.

We all know the type, long on hype and short on details. Everything is the deal that will make you millions with little work.  You know the ads “No Cost, No Work, No Advertising, No Calling, etc,” Why then would they need you? Read the rest of this entry

Tweet This Post

OK,  Lets dig in…

*** The MAIN Reason Most People FAIL ***

LACK OF MARKETING TRAINING & SUPPORT.

It is ridiculous to think that bugging
your friends and family could be a solid
foundation for ANY business.

Why? Read the rest of this entry

Tweet This Post