Today’s Pay Per Click landscape is a repeat of high school.
My 1984 marketing story: www.perrymarshall.com/1984

If you sell coffee as a commodity, it’s worth 2
cents a cup. If you sell it as a good, it’s worth
25 cents a cup. If you sell it as a service it’s
worth $1.00 a cup. If you sell it as an
experience, it’s $5.00 a cup. A 250:1 difference
between commodity and experience.

Meaning: Getting ahead by slashing prices is
cutting your own throat. You MUST take a lead from
Starbucks and deliver an entire customer
experience. Move UPSTREAM, not down.

Your marketing plan MUST include Google. Love
‘em, hate ‘em, Mother’s Milk or Big Brother, there
is no avoiding this fact.

If your marketing plan ONLY includes Google,
you’re an accident waiting to happen. You must
invoke the Unlimited Traffic Technique and elevate
your conversions to a level where you can compete
on any level playing field. Once accept this
reality, you liberate yourself from the mosh pit
of misery and mediocrity.

If you have a successful affiliate business and
it’s still standing, congratulations. You still
have time to move to higher ground. Time to move
NOW.

After 3 days in Maui (one of the most intense
learning experiences ever) one conclusion everyone
reached at the end of day 3 was this: *Regardless
of where you buy clicks, if you don’t have an
Autoresponder sequence, you’re leaving 2/3rds of
the money on the table.*

Social Media is a freaking a waste of time

compared to just TEN well-written emails. In my

opinion if you don’t have AR’s in place you’re

lucky to still be alive.

The principle of the Slight Edge says: If
you’re just 5% better than everyone else you get
50% more of the spoils.

There is no such thing as One Single Ideal
marketing message, anymore than there is One
Single Ideal shrub in the jungle. What you need is
a toolbox of effective hooks that work with
different kinds of people. That is the premise of
the Swiss Army Knife.

Market Research is crucial. In 2004 you could
afford to sling mud against the wall. Not in 2010.
Ask your prospects the right 3 questions and sort
the data right and your chances of success in a
startup go from 5% to 50% overnight.

Most people now are on the defensive. They’ve
shuttered their doors and windows and they’re
trying to ride out the recession. That’s just slow
motion suicide. Those who prevail have decided to
be 21st century alchemists and every single day
they’re trying to figure out how to deliver a more
awesome customer experience.

Today’s Pay Per Click landscape is a repeat of
high school. My 1984 marketing story:
www.perrymarshall.com/1984

Perry Marshall

If you want to get your hands on a system that will help you avoid the perils that Perry mentions above, Get Your Copy of “Conquer The Internet” Here

You won’t be sorry.

Please share this important message to everyone.

BUT, is this a REAL testimonial or just creative advertising?

Many of these testimonials read like they are too good to be true. They could be very accurate but, because of how they are constructed, the testimonial reads like more hype than reality. Rather than simply stating how the product or service did what was advertised, the testimonial gives an almost unbelievable account of results. In many cases this causes the testimonial to backfire on its effect.

So, how did the testimonial go from effective to hype?

Like everything else in the world, there is a creeping change that occurred. Gradually people changed the context of the testimonial to be more like an ad than that of the original testimonial.  Once these revised testimonials got to the market, and people realized that the context had changed, they became less effective.

If you are writing a testimonial but constructing it like an ad, there is a high probability that it will not work. You can’t hide an ad, regardless of the context, under the guise of something else. Today’s market has seen almost every type advertising that you can present.  They understand when marketers are using a form of communication that does not fit the original meaning. As the saying goes, you can fool some of the people some of the time….

What is a true testimonial and how can you identify one?

A functional testimonial has several very significant differences from a sales ad. For instance, the testimonial will usually state the results of using the product or service rather than the benefits of trying the product or service.  A true testimonial will be written in the first person context rather than the third person. It will use I or me in describing the person using the product or service. Typically it will be three or four sentences long.

By contrast, a testimonial as an ad will be longer in length. Some are several paragraphs long. My experience of testimonials is that they are very seldom that long. Most people just won’t write that much.  Most testimonials are also worded with conversation words versus sales type words. They are worded as if you are telling a friend about your experience rather than if you are trying to convince a friend to use the product or service.

So, the bottom line is quite simple. If you are going to use testimonials, and I highly recommend that you do, have you customer write it from their experience.  Do not reword or edit it. If you change it, other than not being a true testimonial, you most likely will lose the context you were trying to capture. Then your target market will begin to distrust you and your words. That is bad.

My team and I connect with our market because we have learned how to show them the benefits of working with us. To learn how we accomplished this, go to:  http://www.MLMIntegrityMarketing.com/?t=ial and see what we teach our associates.

Seven years ago, a group of people established a process to control this fruit immediately after the beans were removed from it. Next they conducted a series of analysis of this fruit and determined that they had a true antioxidant goldmine.

The fruit displayed an unusual set of properties due to its physical environment, which was high in the mountains, and under the direct sunlight. Because of the sunlight, the antioxidants, called phenolic acids or polyphenols, in this fruit far exceed any other natural fruit. This fruit also contains other nutrients that have benefits scientists are just beginning to study and understand.

Everyone involved with this discovery process was excited because of the benefits of the polyphenols. Some of the expected benefits from the polyphenols include: Neutralizing toxic free radicals, helping to protect against systemic oxidative stress, helping to reduce the incidence of oxidative pathologies such as coronary heart disease, inflammation and possibly even certain cancers, and to provide health benefits associated with glucose management, Type 2 Diabetes and Metabolic Syndrome, depression and anxiety and oral health.

Additional research has led to the discovery that polysaccharides, such as mannans and aribinogalactans, make up nearly 50% of the coffee fruit‘s nutritional benefits. This was an unexpected benefit since the polysaccharides are not present in our coffee.  The realization was that the roasting process was responsible for destroying polysaccharides and, since the coffee fruit is processed before the roasting process, they could be maintained.

Further research led to the discovery of what the carbohydrates in the coffee fruit would do for the body.  It was discovered that five of the eight types of carbohydrates are present in the coffee fruit. These five, mannose, galactose, fucose, xylose, arabinose and glucose, are found in unusually high levels and are responsible for aiding our bodies digestive systems.

Based on these fantastic results, a group determined that the coffee fruit needed to be processed in a fashion that everyone could benefit from its properties. One of the results of this discussion was the development of a true functional beverage. This beverage was formulated to maintain the best of the coffee fruit and to include other fruit and vegetable extracts to achieve a true, one of a kind functional drink.

Recent testing by Brunswick Labs resulted in this functional beverage receiving an ORAC value of 114,351 units per liter. This equates to 10,149 ORAC units per one recommended daily three-ounce serving. That is the antioxidant equivalent of approximately 20 servings of fruits and vegetables. As a drink with excellent taste, this functional beverage most likely will become the new standard in functional beverages.

Many people also are aware that the coffee fruit is also marketed by others names, such as the coffee cherry and the coffee XXXry (for proprietary reasons I can’t spell it out). The coffee fruit is currently in a highly competitive market, with everyone wanting a piece of the action, so expect to see many people trying to claim their product is best.

So, where do you go from here? To get your piece of the coffee fruit beverage market, go to: http://tr.im/mynewlife If you are looking for a marketing system to aid in claiming your part of the coffee fruit market, check us out at:  http://CB.MLMIntegrityMarketing.com

There are several marketing strategies that seniors (according to AARP) should become familiar with if you want to become a successful online marketer. We not only can survive but thrive in this new information age. We just need an open mind, a computer and some kids or maybe grand kids to help out. Our typing skills are horrible, we can’t see well, yet we can still prosper as long as we use the power of our brain. Also, using these strategies just might aid in the prevention of Alzheimer’s disease. Go figure!

Let’s take a look at some basic strategies to successfully market your business online today:

1.Facebook – Get your children or grandchildren to set up a page for you with friends and family photos. Once you feel comfortable with that begin to seek out people you know but have lost track of and hopefully their children and grandchildren have done the same for them. Invite their friends to be yours and begin to build a relationship. Join groups that you are interested in and post comments or articles within those groups.

2.Twitter- Similar strategy as Facebook except the conversations are shorter and you follow people you are interested in and those interested in you will do the same. You might not like the feel of Twitter because you will see a lot of nonsense tweets. Ignore those and begin by tweeting about what you like to do that may not be business related. For example, you can tweet about how to grow tomatoes and talk about something that may have helped a loved one‘s cancer or diabetes, anything that peeks your interest. Tweet a few times daily and it will soon become addictive. Once you develop a good following you can begin to ease in marketing tweets about your business and your website (which someone should have helped you develop).

3.LinkedIn – This is where all the professionals are located. This is a very clean and polished group of folks here and may be the best hunting ground for your business. This is where the cream of the crop hangs out. Generally you have to know someone to invite to become a connection. One way to do that is to join various groups you are interested in and then post articles to that group. If someone leaves a comment about your article, thank them and ask them to become a connection to you. This will require article writing but a couple of articles a week should do the trick.

4.YouTube – I know what you’re thinking here, “But I have A Face for RADIO”. I have those same feelings myself. However, if you’re going to be a successful online marketer, video is one avenue that must be tackled. Again, enlist the help of children and grandchildren for making a video and include them in it if necessary. You may have the most potential here to reach more people than anywhere else and with the help of the younger generation they will have you jazzed up and ready to market. Depending upon your creativity, this may be the strategy that skyrockets your business.

After using a few of these strategies, the key would be to get traffic to your website and convert traffic into sales. This is a little more complicated and may require outsourcing. However, if you have the energy and drive you can also accomplish this using some specifics tools. That’s a lot to swallow and you can outsource everything as a business investment. The fun, however, might just be to do a few of the strategies yourself to get some basic understanding of how it’s done so that you too become an active part of this Web 2.0 revolution.

Market you!
Valarie Taylor
linkedin.imvaltaylor.com
713.440.6799

Bill Palte is an Online Marketing Coach & Business Builder who helps struggling marketers build their business. Build Your Income Stream Here