In today’s world of online internet marketing, many online marketers believe that everyone needs to be involved in Facebook for their online marketing. Facebook marketing in the Lima OH internet marketing arena seems to be a mixed blessing. A small percentage of marketers love Facebook marketing and a small percentage of marketers want nothing to do with Facebook marketing.
The remaining 85% really don’t know or understand what Facebook marketing is all about and a large percentage of these people don’t seem to care.
So, is Facebook marketing a blessing or a curse to the marketing community?
It appears that the market that is being pursued seems to dictate whether Facebook is a valid tool for the marketer’s toolkit. If you are looking to pump up your business marketing, your Lima OH internet marketing specialists will be glad to help you pump up your marketing. We will review what you are doing for your marketing and help you determine how our Lima OH internet marketing program can really help your business.
A fallacy exists within the local business community. This fallacy states that local brick and mortar businesses don’t need to market on the internet. These businesses say that local businesses don’t need local internet marketing.
Unfortunately, this is not entirely correct.
Recent research states that up to 80% of all purchases are researched on the internet before a buying decision is made. When research is completed on the internet, 50% of the time the decision to purchase is made based on information discovered during the internet search. When the purchase decision is made based on internet research, 60% of the purchases are initiated online.
So, in simple math, if 80% of research generates 50% of purchases and 60% of the sales, that means potentially 24% of all of the purchases are made online. The impact of local internet marketing seems quite simple based on these numbers. If a potential customer or client can’t find your website, you lose the sale 24% of the time.
What could your business do with a 24% increase in sales?
If you want to be conservative, say you only get 25% of the potential sales, or just 6% of the potential total sales. Do you think your bottom line would look better with a monthly increase of 6% every month? How would that 72% increase look at the end of the year?
So how do you capture that potential 72% annual sales increase?
You will need to find someone that can market effectively on the internet in order to capture those sales. If you are like most businesses, there is a steady stream of businesses contacting you trying to get a portion of your advertising dollars. Each of them states they have the newest, best, most efficient marketing process. They want your money so they can look good in their marketing business. They will throw around the current buzz words, like SEO, SEM, PPC, etc, etc. so they sound really good. But you just want more customers, not the current buzz words.
So how do you find the company that can help you with your local internet marketing?
Our solution to this question is simple. Ask for the names of businesses that they are market for currently and what keywords they are using in these marketing campaigns. Once you have this information, you can have someone search online to see if the businesses rank well in the searches for those keywords. If they don’t, you have your answer. Your business probably won’t rank well in the searches either, if you us this company.
One business that will get you business ranked well in the searches, so your potential customers can find you, is Etlap Marketing Solutions. They have a history of getting businesses listed more than five times on the first search page for their main search keywords, which means you have more than an 80% chance that the potential customer will go to your website. You can leave you contact information at ugetmorecustomers.com and someone will contact you shortly.
In today’s world of online internet marketing, many online marketers believe that everyone needs to be involved in Facebook for their online marketing. Facebook marketing in the Lima OH internet marketing arena seems to be a mixed blessing. A small percentage of marketers love Facebook marketing and a small percentage of marketers want nothing to do with Facebook marketing.
The remaining 85% really don’t know or understand what Facebook marketing is all about and a large percentage of these people don’t seem to care.
So, is Facebook marketing a blessing or a curse to the marketing community?
The hot new marketing area is local internet marketing. That is, doing marketing for local brick and mortar businesses. The theory is that they will jump on your bandwagon when they hear what services you have to offer.
In reality, you are being lied to.
Yes, the local businesses are looking for marketing assistance but they receive offers every day from many different people and businesses that are only looking to get their hands on some money. These marketing people are more interested in the cash than helping the business. Sad but true.
When it comes to advertising, small and mid-size businesses (SMBs) go local! In fact, industry research from Borrell Associates Inc finds that SMBs control over 80% of all local advertising. What types of tactics and trends are shaping how and where they’re advertising? Take a look:
* More than 14 million of the 15 million businesses in the US are classified as SMBs. No wonder these small — largely local — businesses are such trend setters when it comes to marketing tactics. To help you zero in on your own biggest bang for the budget, here’s a look at what tactics are and aren’t earning their place in SMB’s marketing toolkits.
If you are like a significant number of network /MLM marketers, you are probably on a island by yourself. FIGURATIVELY only. Most of the time you are working on your business while your “significant other” really doesn’t understand what and why you are doing what you do. They don’t have your passion. They don’t have your desire to get out of the rat race.
Like most marketers, you got into this great business because you wanted more than your J.O.B. was giving you. You wanted to get away from the day to day B.S. that happens in most workplaces. You desired to earn an income that will never materialize at your current position. You have heard about the income of some of the top earners in the network marketing world and have thought to yourself….that is what I need to earn.
So, you stepped into the world of network/MLM marketing.
Then the reality stepped in. You discovered that network marketing was FAR from a cake walk. Your income the first several months was practically nonexistent. So, you kept learning and doing. And learning and doing. And learning and doing.
After a while, your “significant other” started to ask some pretty pointed questions, such as “where is the money”, “I thought this was going to make us a bunch of money”, “how much is this costing us”, etc, etc.
You probably followed one of two courses of action to respond to these questions. Either you didn’t answer directly or you gave the standard “this is a business and it takes time to get everything running”. Either way, you were probably quite uncomfortable in answering. The answer was the real issue to these questions.
They weren’t asking “why aren’t you making money” they were asking “why are you trying to be different from everyone else around us”.
So, now what?
Basically, you have one decision to make … are you in or are you out?
Yes, building ANY business takes time and effort. There are times when you will feel like chucking the whole thing….but you keep on because you “know” what exists at the end of the rainbow. You know that the business will take off when you reach the right mental state. You know this because the business people that you are associating with have that “made it” have told you “it” is worth the effort.
BUT, what about the questions that you keep getting about “when”?
After you understand that the question is more about why you are not “conforming to the clan” than anything else, you can structure an answer to these questions. The simple version is that you will always be the same as the people that you associate with every day. If you associate with people that make minimum wage, you most likely will stay at that income level.
The other saying — if you want to soar with the eagles, you have to fly with the eagles – is the ONLY answer. Nothing else matters.
So, how do you learn to fly with the eagles? For starters, go to: http://tr.im/emmfor and you will see some of the “eagles” that are in my group. Then you need to follow my example.
Web 2 . What? What is that? I can imagine how all the 50 year olds and above feel out there about using today’s online marketing strategies to promote their MLM business. You feel overwhelmed, as if the model T was just invented and you’re still in a horse and buggy. Well rest easy my friends as I am one of you and I’m here to put your online marketing minds at ease.
There are several marketing strategies that seniors (according to AARP) should become familiar with if you want to become a successful online marketer. We not only can survive but thrive in this new information age. We just need an open mind, a computer and some kids or maybe grand kids to help out. Our typing skills are horrible, we can’t see well, yet we can still prosper as long as we use the power of our brain. Also, using these strategies just might aid in the prevention of Alzheimer’s disease. Go figure!
Let’s take a look at some basic strategies to successfully market your business online today:
1.Facebook – Get your children or grandchildren to set up a page for you with friends and family photos. Once you feel comfortable with that begin to seek out people you know but have lost track of and hopefully their children and grandchildren have done the same for them. Invite their friends to be yours and begin to build a relationship. Join groups that you are interested in and post comments or articles within those groups.
2.Twitter- Similar strategy as Facebook except the conversations are shorter and you follow people you are interested in and those interested in you will do the same. You might not like the feel of Twitter because you will see a lot of nonsense tweets. Ignore those and begin by tweeting about what you like to do that may not be business related. For example, you can tweet about how to grow tomatoes and talk about something that may have helped a loved one‘s cancer or diabetes, anything that peeks your interest. Tweet a few times daily and it will soon become addictive. Once you develop a good following you can begin to ease in marketing tweets about your business and your website (which someone should have helped you develop).
3.LinkedIn – This is where all the professionals are located. This is a very clean and polished group of folks here and may be the best hunting ground for your business. This is where the cream of the crop hangs out. Generally you have to know someone to invite to become a connection. One way to do that is to join various groups you are interested in and then post articles to that group. If someone leaves a comment about your article, thank them and ask them to become a connection to you. This will require article writing but a couple of articles a week should do the trick.
4.YouTube – I know what you’re thinking here, “But I have A Face for RADIO”. I have those same feelings myself. However, if you’re going to be a successful online marketer, video is one avenue that must be tackled. Again, enlist the help of children and grandchildren for making a video and include them in it if necessary. You may have the most potential here to reach more people than anywhere else and with the help of the younger generation they will have you jazzed up and ready to market. Depending upon your creativity, this may be the strategy that skyrockets your business.
After using a few of these strategies, the key would be to get traffic to your website and convert traffic into sales. This is a little more complicated and may require outsourcing. However, if you have the energy and drive you can also accomplish this using some specifics tools. That’s a lot to swallow and you can outsource everything as a business investment. The fun, however, might just be to do a few of the strategies yourself to get some basic understanding of how it’s done so that you too become an active part of this Web 2.0 revolution.
Market you!
Valarie Taylor
linkedin.imvaltaylor.com
713.440.6799
Bill Palte is an Online Marketing Coach & Business Builder who helps struggling marketers build their business. Build Your Income Stream Here
