A fallacy exists within the local business community.  This fallacy states that local brick and mortar businesses don’t need to market on the internet. These businesses say that local businesses don’t need local internet marketing.

Unfortunately, this is not entirely correct.

Recent research states that up to 80% of all purchases are researched on the internet before a buying decision is made. When research is completed on the internet, 50% of the time the decision to purchase is made based on information discovered during the internet search. When the purchase decision is made based on internet research, 60% of the purchases are initiated online.

So, in simple math, if 80% of research generates 50% of purchases and 60% of the sales, that means potentially 24% of all of the purchases are made online. The impact of local internet marketing seems quite simple based on these numbers.  If a potential customer or client can’t find your website, you lose the sale 24% of the time.

What could your business do with a 24% increase in sales?

If you want to be conservative, say you only get 25% of the potential sales, or just 6% of the potential total sales. Do you think your bottom line would look better with a monthly increase of 6% every month?  How would that 72% increase look at the end of the year?

So how do you capture that potential 72% annual sales increase?

You will need to find someone that can market effectively on the internet in order to capture those sales.  If you are like most businesses, there is a steady stream of businesses contacting you trying to get a portion of your advertising dollars.  Each of them states they have the newest, best, most efficient marketing process. They want your money so they can look good in their marketing business.  They will throw around the current buzz words, like SEO, SEM, PPC, etc, etc. so they sound really good.  But you just want more customers, not the current buzz words.

So how do you find the company that can help you with your local internet marketing?

Our solution to this question is simple. Ask for the names of businesses that they are market for currently and what keywords they are using in these marketing campaigns. Once you have this information, you can have someone search online to see if the businesses rank well in the searches for those keywords. If they don’t, you have your answer.  Your business probably won’t rank well in the searches either, if you us this company.

One business that will get you business ranked well in the searches, so your potential customers can find you, is Etlap Marketing Solutions. They have a history of getting businesses listed more than five times on the first search page for their main search keywords, which means you have more than an 80% chance that the potential customer will go to your website. You can leave you contact information at ugetmorecustomers.com and someone will contact you shortly.

In today’s world of online internet marketing, many online marketers believe that everyone needs to be involved in Facebook for their online marketing. Facebook marketing in the Lima OH internet marketing arena seems to be a mixed blessing. A small percentage of marketers love Facebook marketing and a small percentage of marketers want nothing to do with Facebook marketing.

The remaining 85% really don’t know or understand what Facebook marketing is all about and a large percentage of these people don’t seem to care.

So, is Facebook marketing a blessing or a curse to the marketing community?

Read the rest of this entry

The hot new marketing area is local internet marketing. That is, doing marketing for local brick and mortar businesses.  The theory is that they will jump on your bandwagon when they hear what services you have to offer.

In reality, you are being lied to.

Yes, the local businesses are looking for marketing assistance but they receive offers every day from many different people and businesses that are only looking to get their hands on some money. These marketing people are more interested in the cash than helping the business. Sad but true.

Read the rest of this entry

Marketing Tactics

Excerpt from:    Local Success Newsletter     May 2011

When it comes to advertising, small and mid-size businesses (SMBs) go local! In fact, industry research from Borrell Associates Inc finds that SMBs control over 80% of all local advertising. What types of tactics and trends are shaping how and where they’re advertising?  Take a look:

* More than 14 million of the 15 million businesses in the US are classified as SMBs. No wonder these small — largely local — businesses are such trend setters when it comes to marketing tactics. To help you zero in on your own biggest bang for the budget, here’s a look at what tactics are and aren’t earning their place in SMB’s marketing toolkits.

Read the rest of this entry

From Perry Marshall:

Today’s Pay Per Click landscape is a repeat of high school.
My 1984 marketing story: www.perrymarshall.com/1984

If you sell coffee as a commodity, it’s worth 2
cents a cup. If you sell it as a good, it’s worth
25 cents a cup. If you sell it as a service it’s
worth $1.00 a cup. If you sell it as an
experience, it’s $5.00 a cup. A 250:1 difference
between commodity and experience.

Meaning: Getting ahead by slashing prices is
cutting your own throat. You MUST take a lead from
Starbucks and deliver an entire customer
experience. Move UPSTREAM, not down.

Your marketing plan MUST include Google. Love
‘em, hate ‘em, Mother’s Milk or Big Brother, there
is no avoiding this fact.

If your marketing plan ONLY includes Google,
you’re an accident waiting to happen. You must
invoke the Unlimited Traffic Technique and elevate
your conversions to a level where you can compete
on any level playing field. Once accept this
reality, you liberate yourself from the mosh pit
of misery and mediocrity.

If you have a successful affiliate business and
it’s still standing, congratulations. You still
have time to move to higher ground. Time to move
NOW.

After 3 days in Maui (one of the most intense
learning experiences ever) one conclusion everyone
reached at the end of day 3 was this: *Regardless
of where you buy clicks, if you don’t have an
Autoresponder sequence, you’re leaving 2/3rds of
the money on the table.*

Social Media is a freaking a waste of time

compared to just TEN well-written emails. In my

opinion if you don’t have AR’s in place you’re

lucky to still be alive.

The principle of the Slight Edge says: If
you’re just 5% better than everyone else you get
50% more of the spoils.

There is no such thing as One Single Ideal
marketing message, anymore than there is One
Single Ideal shrub in the jungle. What you need is
a toolbox of effective hooks that work with
different kinds of people. That is the premise of
the Swiss Army Knife.

Market Research is crucial. In 2004 you could
afford to sling mud against the wall. Not in 2010.
Ask your prospects the right 3 questions and sort
the data right and your chances of success in a
startup go from 5% to 50% overnight.

Most people now are on the defensive. They’ve
shuttered their doors and windows and they’re
trying to ride out the recession. That’s just slow
motion suicide. Those who prevail have decided to
be 21st century alchemists and every single day
they’re trying to figure out how to deliver a more
awesome customer experience.

Today’s Pay Per Click landscape is a repeat of
high school. My 1984 marketing story:
www.perrymarshall.com/1984

Perry Marshall

If you want to get your hands on a system that will help you avoid the perils that Perry mentions above, Get Your Copy of “Conquer The Internet” Here

You won’t be sorry.

Please share this important message to everyone.

No, I don’t mean literally.  I mean figuratively. When most marketers join a new program, they follow the instructions of their mentor. Typically, the mentor gives the new recruit a marketing plan based on what the mentor is doing for their own personal marketing.

Sounds pretty logical, doesn’t it?

On the surface, this type of plan makes perfect sense. If the mentor is being successful with their marketing plan, it would be logical to promote that same plan. The mentor would be able to state what aspects of the plan worked very well and what parts of the plan did not work as planned. If there were questions, the mentor would have the information from their personal testing to explain why something did or did not work

Concern enters into the picture when you have a large number of people enter a program in a short period of time. Each of the new people will probably be shown a marketing plan that is quite similar to what each of the other new marketers is being shown. At that point, you potentially have a large number of people placing nearly identical ads in the same marketing venues. If you look at the ads posted every day, you many examples of this situation.

So, you ask, what is the issue?

The issue, in my opinion, is that three things occur. First, the ads slowly lose their effectiveness due to massive over exposure. The same title appears on multiple ads in a single search. After someone clicks an ad, they ignore the remainder of the ads, or worse, make the determination that the ads are all SPAM and ignores them all.

Second, as happens quite often, the ads are copied and posted literally word for word from their mentor. Again the ad becomes very ineffective after the potential customer clicks several ads only to read identical copy. Or, even worse, the search engines determine that the ads are SPAM and deranks everyone’s ads. This affects everyone, even those whom may have been running the ad for a long period of time.

Third, because of the information that the new marketer has received from their mentor, they advertise in the same venues as their mentor. Again, with a large number of new marketers joining in a short period of time, the new marketers are effectively advertising to a crowd of people in the same program. Then they become discouraged because they don’t get the response to their ads that their mentor has told them that the mentor has had.

Hence, they are preaching to the choir.

So, do you recognize yourself in this scenario? If so, there is a solution and it is not complicated. You need to become a responsible marketer and be responsible for your own ads and ad copy. PERIOD.

So, how do you get away from preaching to the choir?

First, you need to advertise in MANY different venues.  Don’t rely completely on the marketing sites that your system recommends. There are many reputable sites online today. If you are not sure where to find these sites, you can ask your contacts on Facebook and Twitter for their recommendations or ask whoever you are comfortable with asking. Then check out the sites and use the sites that fit your advertising strategy.

Second, I believe everyone needs to study copywriting.  The more you understand about copywriting, the more effective you will be with your entire marketing structure. If you have to rely on someone else to do your writing, you “probably” will always be at the mercy of someone else.  Not effective for long term success unless you have deep pockets.

If you follow these ideas, you will improve your marketing effectiveness and this should improve your bottom line.  Here is an excellent program to improve your copywriting To find out more about how my team and I work to use other sites to improve our marketing, go to: http://www.MLMIntegrityMarketing.com/?t=PTC

Another academic study of 362 recruits and 189 sponsors in a multilevel marketing organization found that the recruits sold an average of $682 worth of merchandise per month.   This survey also found that most respondents worked from 10 to 20 hours per week on their distributorship.  The average age was 25 to 34 years old, and the vast majority were married women.  It is also interesting to note that over 50% of respondents did not have any other employment, so this business opportunity represented their only source of direct income (of course, this would be in addition to any income earned by their spouse).  Thus, the amount they made would be critical in helping to pay for basic living expenses.

© Copyright Distributor Rights Association 2006

This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented Academic references [#4 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500.  You may quote/copy the above but you have to include THIS NOTIFICATION plus a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright violation lawsuit.

Are you a person that works at a business for someone else?  Most people are.

Why do you go to work every day?

For the money to maintain your standard of living? To be “able” to go on vacation?  To  keep from starving to death?

The employee is a very specific type of individual. This type of person wants only to do what they are instructed to do.  They may not be happy doing a particular job but it is better than having to make a decision on what to do to get paid.  Most of these people are quite good at what they do, they just don’t want the responsibility for the task at hand. They are usually very punctual and reliable. For most people, this is all they want out of life.

However, there is a large group of people that can’t stand the thought of someone else telling what they need to do. These people are called business owners and/or entrepreneurs. Although many use these titles interchangeably, they are quite different types of people.  The business owner may be an entrepreneur but an entrepreneur is much more than a business owner.

A business owner usually identifies themselves with the business only. When you ask them “What do you do?”, they are quite specific. They will reply “I run a XXXX business”.  If you check back on them in five years, they are still running the same business.

An entrepreneur, on the other hand, will respond quite differently to the question “What do you do?”. Many times an entrepreneur will answer something like “I’m running an online business, I’m running a charity for XXXX, I’m starting a new business to do XXXX, … etc.”  They seem to be always working on something new. This is just the way they are. If you were to check back on them in five years, they probably would have added four or five new ventures to their stable of products and will be working on new ideas also.

Why do these people work for themselves?

That answer lies within each individual person.  Most of the base answers begin with “I want to ….” and then go on to expound on the goals that each person has established for themselves.  Many times these goals are about the ability to give to the community or to a specific cause. Some are about very personal reasons, such as providing financial support to a cause in support of a friend or family member.

Some people are in business by themselves because they don’t want to conform to the rules that apply in most other companies. They believe that they are capable of earning a respectable income and what to have the ability to determine what they do and when. They understand that if they don’t produce something of value, they don’t get paid. They also understand that if they produce something of value, the world may beat a path to their door.

Are you an entrepreneur that is stuck in an employee mode?  Do you have the desire to actually step away from the structured employee world to be able to set your own course?

If that sounds like your thoughts, you can explore the entrepreneur world without severing the ties of your current job. To start the transition process, go to: http://www.Millionaire-Marketing-Plan.com/?p=emmfor to learn what it takes to grab your niche in the world.