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Another academic study of 362 recruits and 189 sponsors in a multilevel marketing organization found that the recruits sold an average of $682 worth of merchandise per month. This survey also found that most respondents worked from 10 to 20 hours per week on their distributorship. The average age was 25 to 34 years old, and the vast majority were married women. It is also interesting to note that over 50% of respondents did not have any other employment, so this business opportunity represented their only source of direct income (of course, this would be in addition to any income earned by their spouse). Thus, the amount they made would be critical in helping to pay for basic living expenses.
This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented Academic references [#4 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500. You may quote/copy the above but you have to include THIS NOTIFICATION plus a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright violation lawsuit.
An independent, published research paper conducted a survey of network marketing organization presidents to determine the amount of money that distributors made. This independent survey revealed that, as might be expected, distributors earned a range of income. An average distributor earned $12 per hour, and worked an average of 34 hours a month. This resulted in earnings of $418 per month. An above-average distributor earned $33 per hour, and worked an average of 76 hours a month. This resulted in earnings of $2,523 per month. A top distributor earned $72 an hour, and worked an average of 169 hours a month. This resulted in earnings of $12,217 per month. Of course, it is also possible that below-average distributors earned nothing. Thus, distributors earned on average, anywhere between $0 per month to $12,217 per month, with an average earnings of $418 per month. Such supplemental income is vital to pay for such basic living expenses as food, transportation costs, housing, and child care expenses.
This research extract is the Property of the Distributor Rights Association the complete 24 page research paper (with all documented references [#3 above] from NON-MLM Academics) is available from the Distributor Rights Association for $500. You may quote/copy the above but you have to include a link to the Distributor Rights Association website http://www.mlm-dra.org and the http://www.mlmwatchdog.com If you don’t expect a copyright lawsuit.
It seems everywhere you go there is a glowing testimonial about the product or service you are checking out. They state that it works so well that everyone needs it.
BUT, is this a REAL testimonial or just creative advertising?
Many of these testimonials read like they are too good to be true. They could be very accurate but, because of how they are constructed, the testimonial reads like more hype than reality. Rather than simply stating how the product or service did what was advertised, the testimonial gives an almost unbelievable account of results. In many cases this causes the testimonial to backfire on its effect.
So, how did the testimonial go from effective to hype?
Like everything else in the world, there is a creeping change that occurred. Gradually people changed the context of the testimonial to be more like an ad than that of the original testimonial. Once these revised testimonials got to the market, and people realized that the context had changed, they became less effective.
If you are writing a testimonial but constructing it like an ad, there is a high probability that it will not work. You can’t hide an ad, regardless of the context, under the guise of something else. Today’s market has seen almost every type advertising that you can present. They understand when marketers are using a form of communication that does not fit the original meaning. As the saying goes, you can fool some of the people some of the time….
What is a true testimonial and how can you identify one?
A functional testimonial has several very significant differences from a sales ad. For instance, the testimonial will usually state the results of using the product or service rather than the benefits of trying the product or service. A true testimonial will be written in the first person context rather than the third person. It will use I or me in describing the person using the product or service. Typically it will be three or four sentences long.
By contrast, a testimonial as an ad will be longer in length. Some are several paragraphs long. My experience of testimonials is that they are very seldom that long. Most people just won’t write that much. Most testimonials are also worded with conversation words versus sales type words. They are worded as if you are telling a friend about your experience rather than if you are trying to convince a friend to use the product or service.
So, the bottom line is quite simple. If you are going to use testimonials, and I highly recommend that you do, have you customer write it from their experience. Do not reword or edit it. If you change it, other than not being a true testimonial, you most likely will lose the context you were trying to capture. Then your target market will begin to distrust you and your words. That is bad.
My team and I connect with our market because we have learned how to show them the benefits of working with us. To learn how we accomplished this, go to: http://www.MLMIntegrityMarketing.com/?t=ial and see what we teach our associates.
Are you a person that works at a business for someone else? Most people are.
Why do you go to work every day?
For the money to maintain your standard of living? To be “able” to go on vacation? To keep from starving to death?
The employee is a very specific type of individual. This type of person wants only to do what they are instructed to do. They may not be happy doing a particular job but it is better than having to make a decision on what to do to get paid. Most of these people are quite good at what they do, they just don’t want the responsibility for the task at hand. They are usually very punctual and reliable. For most people, this is all they want out of life.
However, there is a large group of people that can’t stand the thought of someone else telling what they need to do. These people are called business owners and/or entrepreneurs. Although many use these titles interchangeably, they are quite different types of people. The business owner may be an entrepreneur but an entrepreneur is much more than a business owner.
A business owner usually identifies themselves with the business only. When you ask them “What do you do?”, they are quite specific. They will reply “I run a XXXX business”. If you check back on them in five years, they are still running the same business.
An entrepreneur, on the other hand, will respond quite differently to the question “What do you do?”. Many times an entrepreneur will answer something like “I’m running an online business, I’m running a charity for XXXX, I’m starting a new business to do XXXX, … etc.” They seem to be always working on something new. This is just the way they are. If you were to check back on them in five years, they probably would have added four or five new ventures to their stable of products and will be working on new ideas also.
Why do these people work for themselves?
That answer lies within each individual person. Most of the base answers begin with “I want to ….” and then go on to expound on the goals that each person has established for themselves. Many times these goals are about the ability to give to the community or to a specific cause. Some are about very personal reasons, such as providing financial support to a cause in support of a friend or family member.
Some people are in business by themselves because they don’t want to conform to the rules that apply in most other companies. They believe that they are capable of earning a respectable income and what to have the ability to determine what they do and when. They understand that if they don’t produce something of value, they don’t get paid. They also understand that if they produce something of value, the world may beat a path to their door.
Are you an entrepreneur that is stuck in an employee mode? Do you have the desire to actually step away from the structured employee world to be able to set your own course?
If that sounds like your thoughts, you can explore the entrepreneur world without severing the ties of your current job. To start the transition process, go to: http://www.Millionaire-Marketing-Plan.com/?p=emmfor to learn what it takes to grab your niche in the world.
If you are like a significant number of network /MLM marketers, you are probably on a island by yourself. FIGURATIVELY only. Most of the time you are working on your business while your “significant other” really doesn’t understand what and why you are doing what you do. They don’t have your passion. They don’t have your desire to get out of the rat race.
Like most marketers, you got into this great business because you wanted more than your J.O.B. was giving you. You wanted to get away from the day to day B.S. that happens in most workplaces. You desired to earn an income that will never materialize at your current position. You have heard about the income of some of the top earners in the network marketing world and have thought to yourself….that is what I need to earn.
So, you stepped into the world of network/MLM marketing.
Then the reality stepped in. You discovered that network marketing was FAR from a cake walk. Your income the first several months was practically nonexistent. So, you kept learning and doing. And learning and doing. And learning and doing.
After a while, your “significant other” started to ask some pretty pointed questions, such as “where is the money”, “I thought this was going to make us a bunch of money”, “how much is this costing us”, etc, etc.
You probably followed one of two courses of action to respond to these questions. Either you didn’t answer directly or you gave the standard “this is a business and it takes time to get everything running”. Either way, you were probably quite uncomfortable in answering. The answer was the real issue to these questions.
They weren’t asking “why aren’t you making money” they were asking “why are you trying to be different from everyone else around us”.
So, now what?
Basically, you have one decision to make … are you in or are you out?
Yes, building ANY business takes time and effort. There are times when you will feel like chucking the whole thing….but you keep on because you “know” what exists at the end of the rainbow. You know that the business will take off when you reach the right mental state. You know this because the business people that you are associating with have that “made it” have told you “it” is worth the effort.
BUT, what about the questions that you keep getting about “when”?
After you understand that the question is more about why you are not “conforming to the clan” than anything else, you can structure an answer to these questions. The simple version is that you will always be the same as the people that you associate with every day. If you associate with people that make minimum wage, you most likely will stay at that income level.
The other saying — if you want to soar with the eagles, you have to fly with the eagles – is the ONLY answer. Nothing else matters.
So, how do you learn to fly with the eagles? For starters, go to: http://tr.im/emmfor and you will see some of the “eagles” that are in my group. Then you need to follow my example.
For years people have direct marketed to potential customers by randomly distributing business cards. Sometimes, they would “drop” the cards so that someone would pick up the card to see what was on it. Usually these cards would have something on them to make the bystander curious about the card so they would pick it up.
Recently, a new version of the dropcard has become famous. The dropcard has been redesigned to look similar to currency but with an advertising message on the back of the card. The most effective dropcards have been printed to resemble the look of a $100 dollar bill. These bills have been very effective in many different strategies because they resemble US currency.
To make the dropcards very effective, there must be a compelling message on the card. This will cause enough curiosity so that the person picking up the card will take action on the message. What the message includes seems to be up for discussion on a regular basis but most marketers agree on several items.
First, the message on the dropcard must include a compelling call to action. The message needs to be short and precise so anyone reading the message will know exactly what to do. Typically, the message would be a short statement or question, such as, “You need to check this website NOW” or “Number 1 Home Based Business”.
Second, most messages are better if a phone number is not included on the dropcard. Although this may seem counter productive to many, not having a phone number forces the person with the card to log into the marketer’s system to have their curiosity resolved. This gives the marketer another chance to reinforce his message and to start to build some trust. It also provides more time for the prospect to review the marketer’s information before starting a conversation.
Third, the message on the dropcard must include a website for the prospect to review. Typically, this will be a page that presents an overview of the opportunity and a form to record the prospects contact information. There is sometimes a phone number for contact since the prospect now has an idea of what product or service is being promoted.
Much has been written and discussed about the most effective marketing strategies for using dropcards but there appears to be a short list of the most effective strategies. These include: gas pump credit card slots, newspapers, tollbooths, clothing stores, and bookstores. Each of these marketing areas require a specific technique to be effective. All of these strategies can be implemented most anyplace in the country and are equally effective anyplace.
Now for the disclaimer.
Unfortunately, the dropcard techniques will not get you hundreds on leads everyday. They will get you a steady, reliable stream of leads, of which most will be highly qualified since they took the time to track you down. These are the type of leads that you are looking for anyway. They will also understand how effective dropcard marketing is since they were discovered using the exact technique.
Unfortunately, most people will start out strong with the dropcards but slowly lose interest. The primary reason is that dropcard marketing is not high glamour. It’s easy to lose interest since you are not getting the type of leads that you would with pay-per-click, for instance. However, you are also not paying the high cost of pay-per-click with a dropcard marketing strategy. Consistency will make this strategy pay well with time and the cost to get started is quite low.
This is truly a low cost marketing strategy that can be implemented by most everyone.
In today’s MLM marketing world, there are two types of people in business – the Marketer and the Wanna Be. If you are marketing for an MLM, how do you know which category you fall into?The answer is actually quite simple.Read the rest of this entry
This series of manuals and videos teaches you the secrets of mastering the Adwords/Clickbank profit generator. Even the newest marketers can make serious cash with this system! 