Why do you go to work every day?

For the money to maintain your standard of living? To be “able” to go on vacation?  To  keep from starving to death?

The employee is a very specific type of individual. This type of person wants only to do what they are instructed to do.  They may not be happy doing a particular job but it is better than having to make a decision on what to do to get paid.  Most of these people are quite good at what they do, they just don’t want the responsibility for the task at hand. They are usually very punctual and reliable. For most people, this is all they want out of life.

However, there is a large group of people that can’t stand the thought of someone else telling what they need to do. These people are called business owners and/or entrepreneurs. Although many use these titles interchangeably, they are quite different types of people.  The business owner may be an entrepreneur but an entrepreneur is much more than a business owner.

A business owner usually identifies themselves with the business only. When you ask them “What do you do?”, they are quite specific. They will reply “I run a XXXX business”.  If you check back on them in five years, they are still running the same business.

An entrepreneur, on the other hand, will respond quite differently to the question “What do you do?”. Many times an entrepreneur will answer something like “I’m running an online business, I’m running a charity for XXXX, I’m starting a new business to do XXXX, … etc.”  They seem to be always working on something new. This is just the way they are. If you were to check back on them in five years, they probably would have added four or five new ventures to their stable of products and will be working on new ideas also.

Why do these people work for themselves?

That answer lies within each individual person.  Most of the base answers begin with “I want to ….” and then go on to expound on the goals that each person has established for themselves.  Many times these goals are about the ability to give to the community or to a specific cause. Some are about very personal reasons, such as providing financial support to a cause in support of a friend or family member.

Some people are in business by themselves because they don’t want to conform to the rules that apply in most other companies. They believe that they are capable of earning a respectable income and what to have the ability to determine what they do and when. They understand that if they don’t produce something of value, they don’t get paid. They also understand that if they produce something of value, the world may beat a path to their door.

Are you an entrepreneur that is stuck in an employee mode?  Do you have the desire to actually step away from the structured employee world to be able to set your own course?

If that sounds like your thoughts, you can explore the entrepreneur world without severing the ties of your current job. To start the transition process, go to: http://www.Millionaire-Marketing-Plan.com/?p=emmfor to learn what it takes to grab your niche in the world.

Like most marketers, you got into this great business because you wanted more than your J.O.B. was giving you.  You wanted to get away from the day to day B.S. that happens in most workplaces.  You desired to earn an income that will never materialize at your current position.  You have heard about the income of some of the top earners in the network marketing world and have thought to yourself….that is what I need to earn.

So, you stepped into the world of network/MLM marketing.

Then the reality stepped in.  You discovered that network marketing was FAR from a cake walk.  Your income the first several months was practically nonexistent. So, you kept learning and doing.  And learning and doing. And learning and doing.

After a while, your “significant other” started to ask some pretty pointed questions, such as “where is the money”, “I thought this was going to make us a bunch of money”, “how much is this costing us”, etc, etc.

You probably followed one of two courses of action to respond to these questions.  Either you didn’t answer directly or you gave the standard “this is a business and it takes time to get everything running”.  Either way, you were probably quite uncomfortable in answering. The answer was the real issue to these questions.

They weren’t asking “why aren’t you making money” they were asking “why are you trying to be different from everyone else around us”.

So, now what?

Basically, you have one decision to make … are you in or are you out?

Yes, building ANY business takes time and effort.  There are times when you will feel like chucking the whole thing….but you keep on because you “know” what exists at the end of the rainbow. You know that the business will take off when you reach the right mental state.  You know this because the business people that you are associating with have that “made it” have told you “it” is worth the effort.

BUT, what about the questions that you keep getting about “when”?

After you understand that the question is more about why you are not “conforming to the clan” than anything else, you can structure an answer to these questions.  The simple version is that you will always be the same as the people that you associate with every day.  If you associate with people that make minimum wage, you most likely will stay at that income level.

The other saying — if you want to soar with the eagles, you have to fly with the eagles – is the ONLY answer.  Nothing else matters.

So, how do you learn to fly with the eagles?  For starters, go to:  http://tr.im/emmfor and you will see some of the “eagles” that are in my group. Then you need to follow my example.

Recently, a new version of the dropcard has become famous. The dropcard has been redesigned to look similar to currency but with an advertising message on the back of the card.  The most effective dropcards have been printed to resemble the look of a $100 dollar bill.  These bills have been very effective in many different strategies because they resemble US currency.

To make the dropcards very effective, there must be a compelling message on the card. This will cause enough curiosity so that the person picking up the card will take action on the message. What the message includes seems to be up for discussion on a regular basis but most marketers agree on several items.

First, the message on the dropcard must include a compelling call to action. The message needs to be short and precise so anyone reading the message will know exactly what to do. Typically, the message would be a short statement or question, such as, “You need to check this website NOW” or “Number 1 Home Based Business”.

Second, most messages are better if a phone number is not included on the dropcard. Although this may seem counter productive to many, not having a phone number forces the person with the card to log into the marketer’s system to have their curiosity resolved. This gives the marketer another chance to reinforce his message and to start to build some trust. It also provides more time for the prospect to review the marketer’s information before starting a conversation.

Third, the message on the dropcard must include a website for the prospect to review. Typically, this will be a page that presents an overview of the opportunity and a form to record the prospects contact information.  There is sometimes a phone number for contact since the prospect now has an idea of what product or service is being promoted.

Much has been written and discussed about the most effective marketing strategies for using dropcards but there appears to be a short list of the most effective strategies. These include: gas pump credit card slots, newspapers, tollbooths, clothing stores, and bookstores.  Each of these marketing areas require a specific technique to be effective.  All of these strategies can be implemented most anyplace in the country and are equally effective anyplace.

Now for the disclaimer.

Unfortunately, the dropcard techniques will not get you hundreds on leads everyday.  They will get you a steady, reliable stream of leads, of which most will be highly qualified since they took the time to track you down. These are the type of leads that you are looking for anyway. They will also understand how effective dropcard marketing is since they were discovered using the exact technique.

Unfortunately, most people will start out strong with the dropcards but slowly lose interest. The primary reason is that dropcard marketing is not high glamour.  It’s easy to lose interest since you are not getting the type of leads that you would with pay-per-click, for instance. However, you are also not paying the high cost of pay-per-click with a dropcard marketing strategy. Consistency will make this strategy pay well with time and the cost to get started is quite low.

This is truly a low cost marketing strategy that can be implemented by most everyone.

Order Your DropCards and  learn how to Market Your DropCards Effectively